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BTL Executive

Tractor Junction

Ajmer, Rajasthan, India

- Sikar, Rajasthan, India
- Jhunjhunu, Rajasthan, India
- RR Nagar, Bengaluru, Karnataka, India

Posted on Jul 29, 2026

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BTL Executive – Tractor CentersKey Result Areas (KRAs)- Execute BTL marketing campaigns as per the monthly marketing plan.
- Conduct dealer activations, farmer engagement programs, and local events.
- Generate quality leads through on-ground marketing initiatives.
- Strengthen brand visibility across assigned territories.
- Coordinate with sales, marketing, and channel partners for campaign execution.
- Monitor campaign effectiveness and submit timely reports.
- Ensure optimum utilization of the assigned marketing budget.Key Performance Indicators (KPIs)- Number of BTL activities executed per month.
- Leads generated through BTL campaigns.
- Lead-to-sales conversion rate.
- Event execution within planned timelines and budget.
- Increase in brand reach and customer engagement.




- Dealer and stakeholder satisfaction score.
- Timely submission of campaign reports and MIS.
- Cost per lead (CPL) achieved within the target benchmark.What we look forBTL Marketing &
- Brand Activation
- Event Planning &
- Execution
- Field Marketing
- Dealer &
- Channel Partner Management
- Farmer Engagement &
- Rural Marketing
- Lead Generation
- Campaign Planning &
- Coordination
- Market Research &
- Competitor Analysis
- Vendor Management
- Robust Communication &
- Interpersonal Skills
- Relationship Management
- Negotiation Skills
- Problem-Solving &
- Decision-Making
- Time Management
- MS Excel, PowerPoint &
- Google Sheets
- MIS Reporting
- Budget Management
- Team Coordination
- Willingness to Travel Extensively
- Self-Motivated with a Results-Oriented Approach

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