Role Overview We are looking for a high-octane, creatively driven Branding Specialist to join our core leadership team as a Manager / Senior Manager . In this role, you will hold the keys to our brand architecture, translating our massive physical scale (millions of square feet of active development) into compelling digital narratives, market-disrupting campaigns, and an magnetic employer brand.

If you are a Tier-1 B-School graduate or an ambitious Ad Agency strategist looking to step out from behind client briefs and completely own a brand’s destiny, this role is built for you.

Key Responsibilities 1. Brand Strategy & Campaign Communication

- Brand Evolution: Define, evolve, and protect the brand identity, corporate positioning, and value proposition across all market segments (Luxury Villas, Integrated Townships, and Plots).
- Campaign Architecture: Conceptualize, launch, and execute high-impact end-to-end integrated marketing campaigns for current project launches and sustainment phases.
- Ad Agency Management: Act as the strategic anchor for external creative, digital, and PR agencies—writing world-class briefs, pushing creative boundaries, and ensuring flawless execution.
- Digital Storytelling & Content Strategy
- Narrative Building: Move beyond transactional "square footage" selling. Craft powerful, emotionally resonant digital storytelling that highlights communities, lifestyle, lifestyle architecture, and sustainability.




- Content Ecosystem: Oversee the creative direction for all digital touchpoints (Website, Social Media, YouTube, and Lead Gen channels) ensuring a premium, consistent visual and verbal vocabulary.
- Employer Branding & Internal Culture
- Talent Attraction: Partner with the HR leadership team to design and launch an authentic Employee Value Proposition (EVP) that positions the company as an employer of choice.
- Recruitment Marketing: Run digital campaigns targeting prospective top-tier industry professionals, showcasing our internal growth tracks, stable foundation, and entrepreneurial culture.
- Internal Communications: Design innovative internal campaigns that align employees with the corporate vision, driving engagement and cultural pride.

Requirements & Desired Profile

- Education: MBA/PGDM in Marketing from a Tier-1 / Tier-2 Business School, or a graduate degree with exceptional pedigree from a leading media/advertising institute.
- Experience: 4 to 6 years of post-qualification experience in Brand Management, Creative Strategy, or Account Planning.
- Core Competencies: Master copy/creative reviewer, deep understanding of digital performance marketing funnel dynamics, excellent narrative writing skills, and strong executive presence to pitch ideas to senior stakeholders.

Skills: leadership,digital storytelling,strategy,management,campaigns,branding

📌 Branding Specialist - Manager (Chennai)
🏢 KatalAiser
📍 Chennai