Job Summary We are seeking a dynamic and strategic Senior Brand Strategist to lead brand building initiatives for our beauty and skincare portfolio. The ideal candidate will bring a strong blend of brand storytelling, integrated marketing expertise, PR and influencer strategy, and data-driven decision-making to drive brand growth, awareness, and consumer engagement.

Key Responsibilities 1.

Brand Strategy

Development ● Develop and execute comprehensive brand strategies aligned with overall business objectives. ● Define and refine brand positioning, messaging, tone of voice, and visual identity. ● Build and manage brand architecture and ensure consistency across product lines and markets. 2.

Integrated Marketing

Planning ● Design and implement multi-channel marketing strategies across digital, offline, retail, events, and experiential platforms. ● Ensure consistent brand storytelling across paid, owned, earned, and shared media channels. ● Create detailed creative briefs and oversee campaign execution with internal teams and external agencies. 3.

Public

Relations (PR) ● Plan and execute PR strategies to enhance brand visibility and reputation. ● Build and maintain robust relationships with media, journalists, editors, and bloggers. ● Oversee development of press releases, media kits, speeches, and brand communication assets. ● Manage PR events, product launches, and brand announcements. 4.

Influencer

Marketing ● Identify and collaborate with relevant influencers aligned with brand values and target audience.

● Develop and execute influencer campaigns including product seeding, storytelling, and partnerships. ● Manage influencer contracts, deliverables, timelines, and performance metrics. ● Ensure authenticity, regulatory compliance, and alignment with brand guidelines.





- Content & Campaign Oversight ● Lead campaign ideation and execution with a strong focus on storytelling and consistency. ● Integrate PR, influencer, and advertising strategies into cohesive brand campaigns. ● Collaborate with creative, social, and media teams to maximize reach and engagement. 6.

Consumer

Insights & Trend Analysis ● Conduct market research, brand audits, and consumer behavior analysis. ● Leverage social listening, analytics tools, and surveys to generate actionable insights. ● Stay updated on beauty, skincare, cultural, and digital trends to inform strategies.

- Cross-functional & Agency Collaboration ● Work closely with internal teams including marketing, product, digital, and communications. ● Manage relationships with external partners such as PR agencies, influencer platforms, and creative agencies. 8.

Brand

Health & Performance Metrics ● Track and analyze KPIs such as brand awareness, engagement, sentiment, share of voice, and ROI. ● Use data insights to optimize campaigns and improve effectiveness. ● Present regular reports with actionable recommendations to stakeholders.

- Communication & Stakeholder Management ● Develop and implement crisis communication strategies when required. ● Monitor media and social platforms to proactively manage brand reputation and mitigate risks.

Key Skills & Competencies ● Strong brand storytelling and strategic thinking. ● Expertise in PR, media relations, and influencer marketing. ● Integrated campaign planning and execution. ● Data-driven mindset with strong analytical skills. ● Excellent communication and stakeholder management. ● Deep understanding of beauty and skincare industry trends.

Qualifications & Experience ● Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field. ● 3+ years of experience in brand strategy, preferably in beauty, skincare, or FMCG.

● Proven track record of building and scaling brands through integrated campaigns.

📌 Brand Strategist (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad