Job Role: Marketing (Real Estate)

Job Title: Entry to Mid-Level

Department: Marketing

Profile Summary:

This role requires a dynamic leader with a strategic mindset, strong analytical skills, and a proven track record in marketing and campaign management. The ideal candidate will be adept at managing multiple stakeholders, driving innovation, and delivering results in a fast-paced environment.

Key Responsibilities

- Strategic Marketing Planning:

- Develop and execute comprehensive marketing strategies tailored to the real estate market, including residential, commercial, and investment properties.

- Align strategies with company goals and market trends to drive business growth.

- Campaign & Brand Management:

- Plan and manage marketing campaigns across various channels including digital advertising, social media, email marketing, print media, and events.

- Ensure campaigns are targeted, effective, and adhere to brand guidelines.

- Strengthen and maintain the company's brand identity in the real estate market.

- Ensure consistency in messaging, visual elements, and positioning across all marketing materials and platforms.

- Lead Generation:

- Design and implement strategies to attract and convert potential buyers, sellers, and investors.

- Utilize online and offline tactics to generate high-quality leads and enhance the company's client base.

- Market Research and Analysis:

- Conduct market research to identify opportunities, trends, and competitive dynamics within the real estate sector.

- Use data-driven insights to inform marketing strategies and optimize performance.

- Budget Oversight:

- Develop and manage the marketing budget.





- Allocate resources efficiently to maximize return on investment and achieve marketing goals within budget constraints.

- Collaboration:

- Work closely with sales, development, and other departments to align marketing efforts with business objectives.

- Support property launches, promotional events, and other initiatives with targeted marketing strategies.

- Content Monitoring:

- Oversee the production of engaging content including property listings, blog posts, social media updates, and promotional materials.

- Ensure content is compelling, accurate, and tailored to the target audience.

- Performance Monitoring:

- Track and analyse marketing performance metrics such as lead generation, conversion rates, and campaign effectiveness.

- Provide regular reports and actionable insights to optimize future marketing efforts.

Preferred Candidate Profile

- Bachelor’s degree in Marketing, Business Administration, or a related field. An advanced degree (e.g., MBA) is advantageous.

- Minimum of 8 years of marketing experience, with at least 3 years in the real estate industry.

- Demonstrated success in managing marketing campaigns and driving business results.

- Proven leadership and team management abilities.

- Solid understanding of real estate market dynamics and trends and real estate software’s.

- Capable in monitoring digital marketing tools and strategies (e.g., SEO, PPC, social media).

- Excellent communication and negotiation skills.

- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

- Ability to analyse data and translate insights into actionable strategies.

- Creative thinking with a keen eye for detail and design.

📌 Brand Manager - Marketing - Mumbai
🏢 Justo RealFintech
📍 Mumbai