Brand & PR Manager/Assistant Manager

Department: Marketing

Reports To: Senior Marketing Manager

Location: Delhi, India

About the Role

We are looking for a Brand & PR Manager to strengthen Garmin India's brand presence through integrated brand communications, public relations, digital storytelling, media engagement and thought leadership.

This role will lead the development and execution of brand communication strategies that increase awareness, build credibility and position Garmin as India's leading performance and health technology brand.

The ideal candidate should be equally comfortable managing media relationships, driving PR initiatives, supporting product launches and collaborating with digital, retail and community marketing teams.

Key Responsibilities

Brand Communication

- Develop and execute annual brand communication strategy
- Ensure consistent messaging across all consumer touchpoints
- Manage brand campaigns supporting product launches and key business priorities
- Maintain brand positioning and communication guidelines

Public Relations

- Develop and execute annual PR calendar
- Build strong relationships with media, journalists and editors
- Manage product launches and media events
- Draft press releases, media kits and official statements
- Coordinate interviews and media opportunities for leadership
- Monitor media coverage and sentiment

Thought Leadership

- Position Garmin leadership as industry experts
- Develop LinkedIn thought leadership content
- Identify speaking opportunities, podcasts and panel discussions
- Build executive visibility across business and technology media

Content & Storytelling

- Develop compelling brand stories
- Create customer success stories
- Produce athlete and ambassador stories
- Build editorial calendars
- Support blogs and website content

Influencer & Community PR





- Identify relevant creators and fitness influencers
- Manage influencer collaborations
- Support Garmin Club initiatives
- Drive community storytelling

Product Launch Communications

- Develop communication plans for current launches
- Coordinate internal and external communication
- Prepare media assets and FAQs
- Support retail launch communication

Measurement & Reporting

Track and report

- Share of Voice (SOV)
- Media Coverage
- Brand Mentions
- Sentiment Analysis
- PR Reach
- Website Referral Traffic
- SEO Impact from PR
- Leadership Visibility
- Influencer Performance
- Campaign ROI

Cross Functional Collaboration

Work closely with

- Product Marketing
- Sales
- Digital Marketing
- E-commerce
- Retail Marketing
- Garmin Club
- Creative Team
- Customer Support

Skills & Experience

- 58 years in Brand Marketing, PR or Corporate Communications
- Strong media relations experience
- Excellent written and verbal communication skills
- Experience in consumer technology, lifestyle, sports or FMCG preferred
- Strong storytelling ability
- Experience managing agencies
- Familiarity with digital marketing and social media
- Project management skills

Preferred Qualifications

- MBA / Master's in Marketing, Communications or Public Relations
- Experience working with premium consumer brands
- Passion for fitness, sports, technology or outdoor lifestyle

Success Metrics (KPIs)

Brand

- Brand Awareness
- Share of Voice
- Brand Sentiment
- Message Pull-Through
- Campaign Reach

PR

- Quality media coverage
- Tier-1 media placements
- Leadership interviews
- Thought leadership articles
- Product launch coverage

Digital

- Referral traffic from earned media
- SEO backlinks
- Organic search growth
- Engagement on brand content

Community

- Influencer collaborations
- Community participation
- User-generated content
- Brand advocacy

Apply: [email protected]

📌 Brand and PR Marketing (New Delhi)
🏢 Amit GPS u0026 Navigation
📍 New Delhi