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About Pixelo:

As a new-age B2B demand generation and product company, we specialise in accelerating sales for our clients through cutting-edge marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

About the Role – B2B Content Marketing Specialist

We're looking for an experienced, strategic Content Marketing Specialist to lead our content initiatives and shape our brand narrative. This role requires deep expertise in B2B content strategy, hands-on execution in Paid ads, and robust leadership to guide a growing team of writers and creatives.

The ideal candidate is someone who understands B2B SaaS buyer journeys, can think strategically, and knows how to deliver impactful content that aligns with demand generation, brand positioning, and overall business goals.

Responsibilities:

- Develop and lead the overall content and performance marketing strategy aligned with brand growth, demand generation, and pipeline objectives.




- Manage end-to-end content initiatives including blogs, landing pages, case studies, ad copies, and campaign assets.
- Plan, execute, and optimise paid marketing campaigns across platforms such as Google Ads and LinkedIn Ads.
- Collaborate closely with SEO, Design, Product, Sales, and Marketing teams to drive inbound growth and lead generation.
- Monitor and optimise campaign and content performance based on traffic, engagement, conversions, CPL, and ROI.
- Lead thought leadership and brand-building initiatives across digital channels.
- Maintain consistency in brand voice, messaging, and editorial quality across all communication touchpoints.
- Mentor and manage internal content teams, freelancers, and external collaborators where required.

Qualification:

- 3 to 5 years of experience in content strategy and Paid Ads.
- Demonstrated experience in leading teams and driving end-to-end content strategy and Paid Marketing.
- Exceptional writing, editing, and storytelling skills.
- Familiarity with tools such as SEMrush, Ahrefs, GA4, WordPress, HubSpot, Notion, etc.
- Strong analytical mindset with the ability to translate data into strategy.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Contact Information: [email protected]

📌 B) Content Marketing Specialist (Navi Mumbai)
🏢 Pixelo Digital
📍 Navi Mumbai