About IncrediPets

IncrediPets is building India's pet-care ecosystem - a consumer app that connects pet parents to services, products, and care, backed by a partner network and a live operations stack. We instrument behavior end-to-end across our surfaces, which means the person in this role gets to make decisions with real data on day one, not guesses.

Why this role exists

We don't need someone to manage a backlog. We need someone who can change what users do - turn a one-time visitor into a daily habit, a lapsed user into a returning one, a passive account into an engaged pet parent. This is a behavior-shaping role first and a feature-shipping role second.

What you'll own

- Engagement and habit loops: design and ship the mechanics (notifications, streaks, reminders, nudges, re-engagement triggers) that turn occasional usage into routine.
- Retention and activation: own the activation funnel and the early-lifecycle journey; find where users drop and close the gap.
- Behavioral experimentation: run A/B tests and structured experiments against clear metrics; let the data, not opinion, decide what ships.
- The metric, not just the feature: every project is tied to a behavioral or retention number you're accountable for moving.
- Cross-functional drive: work directly with engineering, design, and data to take loops from idea to live, and with the founder on what matters most.

What we're looking for (must-have)
- 1-3 years in a product role at a consumer app, growth team, or similar - where you owned outcomes, not just specs.




- Real users behind your work: you've shipped to a live user base and can point to what you built and how many people it reached.
- Behavior shaping with evidence: you've deliberately changed user behavior - retention, habit formation, engagement, activation - and can show the before/after.
- Data fluency: comfortable defining metrics, reading funnels and cohorts, and reasoning from analytics (PostHog, Amplitude, Mixpanel, GA, or SQL-level comfort).
- Experiment instinct: you think in hypotheses and tests, not opinions.

Nice to have
- Worked on notifications, lifecycle messaging, gamification, or recommendation surfaces.
- Exposure to consumer marketplaces, services, or subscription products.
- Basic SQL or hands-on experience with an experimentation/analytics tool.
- Interest in pets and pet care (you'll get the user, faster).

How we'll evaluate
1. Screen: portfolio of behavioral wins (what you moved, by how much).
2. Case: a take-home or live exercise on an engagement/retention problem.
3. Analytical depth: reasoning through metrics and an experiment design.
4. Founder round: fit, ownership, and how you think about users.

What you get
- Direct line to the founder and real decision ownership from week one.
- A fully instrumented product - your experiments are measurable, not theoretical.
- Compensation: INR 12-18 LPA fixed, set by demonstrated behavioral-product track record.

Location: Gurugram, Haryana (in office) | Full-time | Reports to: Founder/CEO

📌 Associate Product Manager (Gurugram)
🏢 IncrediPets
📍 Gurugram