Role: Category Management

Department: Consumer Products

Job Summary

We are seeking a highly driven and strategic Category Manager to lead and scale our Vitamins, Minerals Supplements (VMS) portfolio. This is an end-to-end ownership role responsible for category strategy, product roadmap, market sizing, competitive intelligence, pricing, positioning, and performance marketing inputs. The ideal candidate will be passionate about consumer health wellness, data-led decision making, and building consumer-loved products.

What will you do Category Ownership Strategy

- Own and drive the complete PL for the VMS category
- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts
- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

Current Product Development
- Identify high-potential products backed by data, consumer insights, and scientific trends
- Collaborate with RD, Regulatory, and Sourcing teams to develop and commercialize new SKUs
- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research Consumer Insights
- Conduct deep-dive market mapping: size, segments, price bands, consumer personas
- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools
- Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor Pricing Benchmarking
- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)
- Continuously track pricing,



discounting, content, ratings/reviews, and formulation USP
- Identify gaps in portfolio vs. leading brands

Performance Analysis Growth
- Monitor category sales, contribution margins, and velocity across online/offline channels
- Liaison with Growth Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution
- Optimize product mix to maximize revenue and consumer lifetime value

Cross-Functional Collaboration
- Work closely with RD, Operations, Quality, Legal/Regulatory, Brand Creative, and Digital Marketing
- Ensure alignment on timelines, documentation, and commercial readiness for launches

What are we looking for
- MBA (preferred) or Graduate with 4-7 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles
- Experience with VMS or related wellness/nutrition categories is highly desirable
- Strong commercial acumen and analytical skills

Skills Competencies
- Strategic Thinking
- Category Visioning
- Product Lifecycle Management (from concept to shelf)
- Data Analysis
- Excel Modelling
- Pricing Tools
- Deep understanding of consumer behavior and wellness trends
- Excellent communication and stakeholder management
- Execution-oriented mindset with ability to multitask

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Manager - Category Management || Epharmacy || Gurgaon (Gurugram)
🏢 TATA 1 MG
📍 Gurugram