Role &

Responsibilities: Assistant Professor- Marketing

Teaching &

- Academic Duties

- Deliver high-quality teaching at undergraduate and postgraduate levels in Marketing and related management subjects like 1.

Marketing

Analytics 2.

Advanced Digital

Marketing &

- Agentic AI 3.

Metaverse

Marketing 4.

Consumer

Behaviour &

- Neuromarketing 5.

Sports

Marketing.

- Prepare and update course plans, lesson plans, learning outcomes, and assessment strategies in alignment with NEP 2020, UGC/AICTE guidelines, and university policies.

- Integrate case studies, simulations, analytics tools, industry datasets, and technology-enabled teaching methodologies to enhance student learning.

- Conduct continuous assessment, evaluation, and timely submission of academic records, grades, and examination-related work.

- Supervise undergraduate projects and internships.

Research &

- Professional Development

- Engage in research, consultancy, and scholarly activities leading to publications in peer-reviewed journals and conferences.

- Participate in Faculty Development Programs (FDPs), workshops, seminars, and conferences to enhance academic and professional competencies.

- Support funded research projects, industry research, and interdisciplinary initiatives as assigned.

- Collaborate with industry and research institutions.

Curriculum Development &

- Academic Support

- Contribute to curriculum design, revision, and outcome-based education (OBE) implementation and benchmarking with industry and global academic standards.

- Develop innovative course content, MOOCs, value-added courses, and certification programs in Marketing.

- Participate in academic audits,



accreditation, and quality assurance processes (UGC, AICTE, NAAC, NBA, etc.)

- Develop creative teaching methods, including use of ICT and e-learning tools.

Industry Interface &

- Experiential Learning

- Facilitate industry interactions, guest lectures, live projects, internships, and case development relevant to management disciplines.

- Guide students in internships, live projects, business analytics tools, and applied research.

- Encourage entrepreneurial thinking, innovation, and problem-solving aligned with industry needs.

Institutional &

- Administrative Responsibilities

- Participate in departmental committees, academic events, conferences, workshops, and student development activities.

- Assist the School and University in admissions, examinations, placements, alumni engagement, and outreach initiatives.

- Maintain accurate academic and administrative records as per university requirements.

Essential Qualifications

- Master’s degree in management marketing or a relevant discipline with minimum 55% marks or equivalent grade in a point-scale from an Indian University, or an equivalent degree from accredited foreign university.

Desirable

- Ph.D. in the relevant discipline or pursuing Ph.D.

- Teaching or research experience in a reputed institution.

- Industry experience relevant to the discipline will be added advantage.

- Proficiency in modern teaching tools and technologies

- Well versed with teaching subjects like 1.

Marketing

Analytics 2.

Advanced Digital

Marketing &

- Agentic AI 3.

Metaverse

Marketing 4.

Consumer

Behaviour &

- Neuromarketing 5.

Sports

Marketing.

📌 Assistant Professor-Marketing (School Of Management) (Karjat)
🏢 uai - school of management
📍 Karjat