About Emeritus

Emeritus partners with world-renowned universities, including MIT, Columbia, Wharton, UC Berkeley, and London Business School, to make high-quality executive education accessible globally. With a team of 2,000+ employees across Boston, Dubai, Mexico City, Mumbai, New Delhi, Shanghai, and Singapore, we combine technology, innovation, and world-class curriculum to help executive learners build future-ready capabilities.

Role Overview

We are looking for a curious, creative, and business-minded content professional who brings strategic thinking to content development and can translate marketing objectives, audience insights, and program positioning into compelling content across channels while improving quality, performance, and scalability.

The ideal candidate is a strong writer with a solid understanding of storytelling, marketing fundamentals, audience behaviour, and digital content best practices. They can develop compelling messaging, understand content performance across channels, leverage AI and emerging search behaviours, and translate insights into high-impact marketing collateral. This is a highly AI-enabled role, with extensive use of AI tools and prompt engineering for content development, copy creation, brainstorming, and concept ideation.

This individual will act as a trusted content partner, collaborating across functions to deliver high-quality marketing assets while identifying opportunities to improve messaging, processes, and content effectiveness.

The successful candidate is highly collaborative, comfortable navigating ambiguity, receptive to feedback, and capable of balancing structured processes with independent judgment and proactive problem-solving.

Key Responsibilities

Content Strategy and Development

● Develop and optimize marketing collateral, including landing pages, brochures, emailers, ads, social media content, blogs, and nurture journeys.

● Translate program USPs, GTM inputs, audience insights, and campaign briefs into compelling marketing content.

● Ensure consistency across performance and long-form assets and align content with business objectives.

Content Innovation

● Recommend improvements to messaging, content structure, templates,



and creative approaches based on marketing objectives and audience insights.

● Support experimentation initiatives by testing messaging, formats, and content approaches across marketing channels.

● Identify opportunities to improve engagement and conversion through innovative content approaches.

SEO, AI and Content Optimization

● Apply SEO, semantic search, and AEO best practices to content development.

● Leverage AI tools for research, ideation, content acceleration, and workflow efficiency.

● Use AI and prompt engineering extensively for content development, copy creation, brainstorming, and generating new messaging angles, ad concepts, and campaign ideas.

● Develop, test, and refine prompts and AI workflows to improve content quality, consistency, and scalability.

● Leverage AI tools to accelerate research, audience analysis, competitive assessments, and creative exploration.

● Build and maintain reusable templates, prompts, and frameworks to improve scalability and consistency.

● Identify opportunities to integrate AI into content workflows and processes to improve speed, experimentation, and operational efficiency.

Stakeholder Management and Collaboration

● Partner with Product, Performance Marketing, Design, and Account teams to deliver integrated campaigns.

● Demonstrate strong feedback agility by synthesising stakeholder inputs and translating them into actionable improvements.

● Navigate ambiguity, align expectations, and manage multiple priorities in a rapid-paced environment.

Quality, Process and Capability Building

● Ensure adherence to partner school guidelines, brand standards, and editorial requirements.

● Drive process improvements through documentation, templates, and structured workflows.

● Share best practices and contribute to a culture of learning, experimentation, and continuous improvement.

Requirements





● Bachelor's degree in English, Communications, Journalism, Marketing, Business, or a related field.

● 5 to 8 years of experience in content marketing, copywriting, content strategy, brand communications, or growth marketing.

● Exceptional writing and editing skills across short-form and long-form content.

● Strong understanding of content marketing, audience segmentation, messaging frameworks, and executive audiences.

● Working knowledge of SEO, AEO, AI-driven search experiences, and AI tools for content creation and workflow optimisation.

● Understanding of platform-specific content requirements across paid, owned, and organic channels.

● Ability to interpret performance insights and translate findings into actionable recommendations.

● Excellent stakeholder management, communication, and project management skills.

● High degree of ownership, curiosity, and independent judgment, with a structured approach to problem-solving and execution.

● Experience working with executive education, higher education, B2B, or premium brands is preferred.

What Success Looks Like

● Creates content that drives measurable business impact and contributes to improved engagement and conversion outcomes.

● Thinks strategically beyond copy execution and proactively identifies opportunities for improvisation.

● Brings fresh ideas, challenges assumptions, and contributes to experimentation initiatives.

● Demonstrates ownership, independent judgment, and strong cross-functional collaboration.

● Uses AI and structured processes to improve speed, quality, and scalability.

● Builds trust with stakeholders through responsiveness, adaptability, and high-quality execution.

● Operates as a strategic content and marketing partner rather than a production writer.

Emeritus provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws.

📌 Assistant Manager/Manager – Content (India)
🏢 Emeritus
📍 India