Area Manager – Punjab

Company: Metromaxx Cattle Feed

Position: Area Manager – Punjab

Location: Jalandhar, Punjab

Department: Sales & Business Development

Experience: 4–5 years in Cattle Feed / Animal Nutrition / Dairy Industry

Reporting To: Regional / State Sales Head

Job Summary

We are looking for an experienced and result-oriented Area Manager – Punjab to drive sales, distribution, market development, and team performance across the assigned territory. The ideal candidate should have strong knowledge of the cattle feed market, dealer/distributor network, dairy farmers, and local market dynamics.

Key Responsibilities

1. Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for the assigned territory. Develop and implement area-wise sales strategies and action plans.

Identify new markets, dealers, distributors, and business opportunities.

Strengthen relationships with existing dealers, distributors, and key customers.

Monitor competitor activities, pricing, schemes, and market trends.

1. Team Management

Lead, guide, and monitor Sales Representatives / Field Sales Executives. Allocate territories and sales targets to team members.

Conduct regular field visits and review individual performance.

Coach the team on product knowledge, sales techniques, and customer handling.

Ensure effective execution of company schemes and promotional activities.

1. Market & Customer Management

Develop strong relationships with dairy farmers, dealers, distributors, and influencers. Understand customer requirements and provide appropriate product solutions.





Conduct farmer meetings, dealer meets, product demonstrations, and promotional activities.

Collect market feedback and communicate it to management.

Build brand visibility and market presence across Punjab.

1. Operational Responsibilities

Take daily operational decisions for the assigned territory. Prepare and execute ground-level/localized sales strategies.

Ensure proper product availability and distribution.

Monitor secondary sales, stock movement, collections, and outstanding payments.

Ensure timely submission of sales reports, market reports, and MIS.

1. Business Performance

Track territory-wise sales against targets. Analyse sales trends and identify corrective actions.

Improve customer acquisition, retention, and territory profitability.

Ensure effective implementation of company policies and sales processes.

Required Skills

Strong knowledge of Cattle Feed / Animal Nutrition / Dairy business.

Proven sales and territory management capabilities.

Strong dealer/distributor network development skills.

Excellent communication and negotiation skills.

Team leadership and people-management skills.

Robust analytical and problem-solving ability.

Ability to work extensively in the field.

Good knowledge of MS Excel, sales reporting, and MIS.

Punjabi/Hindi communication skills preferred.

Qualification

Graduate / MBA in Sales & Marketing / Agriculture / Animal Husbandry / Dairy Technology or related field preferred.

Experience

4–5 years of relevant experience in Cattle Feed, Animal Nutrition, Dairy, FMCG, Agri-inputs, or related industries.

📌 Area Sales Manager (Jalandhar)
🏢 MSME consulting
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