Hello Candidates,

Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.!!!

We are currently hiring Area Sales Manager for one of our client.

Job Title: Area Sales Manager

Experience: 5 -8Years

Industry: FMCG / Food & Beverages / Spices

Education: Graduate / MBA in Sales & Marketing preferred

Job Summary

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

Channel Sales & Distribution Management

- Oversee and optimize the primary and secondary sales through the existing distribution network.
- Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
- Monitor distributor health, including stock levels, credit limits, and ROI.

New Dealer & Distributor Appointment

- Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
- Conduct market mapping to identify "white spaces" where the brand is underrepresented.
- Lead the negotiation and documentation process for new channel partners.

Sales Strategy & Execution

- Meet and exceed monthly, quarterly, and annual sales targets.
- Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
- Analyse competitor activity (pricing, schemes, new launches)



and provide actionable insights to the management.
- Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

Field Leadership & Traveling

- Hiring of current field staff
- Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
- Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile Education: Graduate / MBA in Sales & Marketing preferred.

Experience:

- Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.
- Experience as salesperson for at least 2-3 years.
- Experience in overseeing Below-the-line (BTL) activities.

Local Expertise: Deep understanding of the geography and local trade dynamics. Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.

Communication: Fluent in Local language and Hindi; basic English is a plus.

Skills: Ability to work in Sales Force Automation (SFA) Software

Leadership: Ability to lead and motivate a team of field staff.

Interested candidates can share their CV to [email protected] or call on +91 99594 17171

PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL.

Example: IMMEDIATE JOINER.

Name: Krishna

Position applying for:

Total experience:

Notice period:

Current Salary:

Expected Salary:

Thanks & Regards,

Aradhana

+91 99594 17171

📌 Area Sales Manager (Tirupati)
🏢 Hungry Bird It Consulting Services
📍 Tirupati