Key Responsibilities

- Identify, appoint, and develop new Dealers, Distributors, and Channel Partners within the assigned territory.

- Conduct market surveys to identify untapped business opportunities and expansion areas.

- Generate B2B sales through dealer, distributor, institutional, and project channels.

- Recruit, train, guide, and monitor Sales Executives to achieve territory sales targets.

- Allocate sales territories and daily market visit plans for Sales Executives.

- Accompany Sales Executives on field visits to identify and close new business opportunities.

- Ensure effective dealer onboarding, documentation, and account activation.

- Build and maintain robust relationships with Dealers, Distributors, Retailers, and Key Customers.

- Achieve monthly, quarterly, and annual sales and collection targets.

- Drive primary and secondary sales across the assigned territory.

- Increase product visibility, market share, and brand presence.

- Conduct dealer meetings, product demonstrations, and business presentations.

- Monitor distributor inventory levels and ensure product availability.

- Plan and execute sales promotions, retailer engagement programs, and market activities.

- Identify new retailers through distributor networks and support market expansion.

- Monitor competitor activities, pricing, promotions, and product launches.

- Resolve dealer, distributor, and customer complaints promptly.

- Coordinate with Marketing, Supply Chain, Accounts, and Customer Support teams.

- Ensure timely collections and maintain healthy outstanding balances.

- Prepare daily, weekly, and monthly sales reports, market feedback, and business forecasts.

- Maintain accurate records of dealer visits, meetings,



and business opportunities in the CRM.

- Ensure Sales Executives achieve daily visit targets, lead generation, and reporting.

- Coach and motivate the sales team to improve productivity and performance.

- Conduct regular performance reviews of Sales Executives and recommend improvements.

- Ensure compliance with company sales policies, pricing, and business ethics.

- Identify large institutional, OEM, contractor, and project business opportunities.

- Develop business plans to increase revenue and profitability within the assigned territory.

- Represent the company at exhibitions, trade fairs, dealer meets, and industry events.

- Travel extensively within the assigned territory to strengthen channel relationships.

- Perform any additional sales and business development responsibilities assigned by management.

Key Performance Indicators (KPIs)

- New Dealers/Distributors Appointed

- Active Dealer Network Growth

- Monthly Sales Achievement

- Primary & Secondary Sales Growth

- Sales Executive Productivity

- New Retailer Addition

- Collection Efficiency

- Market Coverage

- Business Development Activities

- Customer Satisfaction & Retention

Preferred Experience

- 3–10+ years of B2B Channel Sales experience.

- Experience in Electrical, Electronics, Consumer Durables, FMCG, Building Materials, Industrial Products, or related industries.

- Strong Dealer & Distributor Network Development experience.

- Proven experience managing Sales Executives and field sales teams.

- Excellent negotiation, communication, leadership, and territory management skills.

- Willingness to travel extensively within the assigned region.

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Area Sales ManagerB) (Guwahati)
🏢 Stream XT
📍 Guwahati