Gwal Spices is looking for an experienced and result-oriented Area Sales Manager (ASM) to lead our Hyderabad market expansion. The role involves distributor development, team management, retail market execution, and achieving primary & secondary sales targets.
Key Responsibilities
- Plan and execute territory sales strategy.
- Appoint and develop recent distributors.
- Lead, coach, and monitor a team of Sales Officers.
- Achieve monthly primary & secondary sales targets.
- Review daily field activities and market coverage.
- Monitor retailer onboarding and market expansion.
- Ensure merchandising visibility across assigned outlets.
- Conduct weekly performance reviews and market visits.
- Support collection and distributor relationship management.
- Submit sales reports and market intelligence updates.
KPI / Performance Indicators
- Appoint distributors per monthly plan,
- Achieve 100% distributor rebilling
- Meet monthly primary sales targets
- Achieve territory secondary sales targets
- Ensure 95%+ merchandising compliance
- Monitor team productivity and retail coverage
- Drive new retailer activation
- Review daily reporting and DSR submissions
Candidate Requirements
- Graduate in any discipline (MBA preferred).
- 2–4 years of any FMCG General Trade sales experience.
- Experience in distributor appointment and handling.
- Strong team management and leadership skills.
- Good knowledge of Hyderabad retail market.
- Excellent communication and negotiation skills.
- Must own a two-wheeler with a valid driving licence.
Salary Up to 35,000+Variables+Incentives+Travel Allowance