10 Aug
|
Ajmal Perfumes India
|
Mumbai
10 Aug
Ajmal Perfumes India
Mumbai
Desigation : Amazon PPC Manager
Department : E-Commerce / Digital Marketing
Reports To: Head of E-Commerce / E-Commerce Manager
Job Summary
We are looking for a results-driven Amazon PPC Manager to plan, execute, and optimize Amazon advertising campaigns across multiple marketplaces. The ideal candidate should have hands-on experience with Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The role requires strong analytical skills, budget management, keyword optimization, and a proven ability to improve sales, ROAS, and profitability.
Key Responsibilities
- Plan, create, and manage Amazon PPC campaigns.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.
- Launch PPC campaigns for new product introductions.
- Optimize bids, keywords, search terms, and campaign structure.
- Conduct keyword and competitor research using Amazon tools and third-party software.
- Manage advertising budgets and forecast campaign performance.
- Prepare daily, weekly, and monthly PPC performance reports.
- Monitor KPIs including ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and Sales.
- Coordinate with listing, SEO, inventory, and marketing teams.
- Manage campaigns across Amazon US, UK, Canada, Europe,
UAE, Australia, and other marketplaces.
Required Skills
- Robust knowledge of Amazon Advertising Console.
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Excellent analytical and Microsoft Excel skills.
- Experience with Amazon Brand Analytics and Search Query Performance.
- Strong communication and problem-solving skills.
Preferred Tools
- Amazon Ads Console
- Helium 10
- Data Dive
- Amazon Brand Analytics
- Microsoft Excel
- Google Sheets
- Power BI / Tableau (preferred)
Key Performance Indicators (KPIs)
- Advertising Sales
- ACOS
- TACOS
- ROAS
- CTR
- CPC
- Conversion Rate
- Organic Keyword Ranking
- New-to-Brand Sales
- Revenue Growth
Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or related field.
- 3–7+ years of Amazon PPC management experience.
- Amazon Ads Certification is an advantage.
Success Criteria
- Increase sales while maintaining target ACOS/TACOS.
- Improve ROAS through continuous optimization.
- Scale advertising profitably across multiple marketplaces.
- Deliver accurate reporting and actionable recommendations.
📌 Amazon PPC Manager (Mumbai)
🏢 Ajmal Perfumes India
📍 Mumbai