We are looking for a highly strategic, data-driven Amazon Copywriter & SEO Specialist to own the organic visibility and conversion rates of our Amazon catalog. You will not just write creative product descriptions; you will use advanced reverse-ASIN keyword research to build search-optimized titles, bullet points, backend search terms, and A+ Content copy.
The ideal candidate knows how to weave high-volume search phrases into natural, persuasive sales copy that satisfies both Amazon’s search algorithm and human buyers.
Key Responsibilities
Keyword Research & Search Optimization
- Conduct deep-dive keyword research and competitive reverse-ASIN lookups using tools like Helium 10 or Jungle Scout.
- Identify high-volume, highly relevant root keywords, long-tail variations, and Spanish/misspelled search terms.
- Build and maintain a structured Master Keyword Bank for every product line before drafting listing copy.
- Optimize backend fields strategically, including Search Terms (strictly respecting the 250-byte limit), Target Audience, and Subject Matter.
High-Converting E-Commerce Copywriting
- Craft compelling, perks-driven Amazon Product Titles, Bullet Points, and Descriptions that handle customer objections before they happen.
- Write engaging, structurally sound scripts for A+ Content (EBC) and Amazon Brand Store modules to drive cross-selling.
- Ensure all written content adheres strictly to Amazon’s Style Guides and Terms of Service (avoiding restricted medical, earnings,
or subjective claims).
Growth, Auditing & Iteration
- Regularly audit existing listings to identify keyword gaps and update copy to capture trending search volume.
- Run A/B tests (Manage Your Experiments) on product titles and main bullet points to continuously improve conversion rates (Unit Session Percentage).
- Analyze listing traffic patterns alongside the team to diagnose drops in organic keyword rankings.
Required Skills & Qualifications
- Experience: 2+ years of dedicated copywriting experience specifically for Amazon FBA (agency or in-house brand experience preferred).
- Tool Proficiency: Advanced mastery of Helium 10 (Cerebro, Magnet, Frankenstein, Scribbles) or Jungle Scout .
- Data-Driven Copy: Ability to prove how your past copywriting directly increased organic ranking or conversion rates.
- Amazon Compliance: Nuanced understanding of Amazon's strict compliance laws regarding claims (e.g., pesticide claims, FDA/medical claims).
- Mobile-First Mindset: Ability to format copy cleanly so it reads flawlessly on the Amazon mobile app.
Key Performance Indicators (KPIs) for This Role
- Conversion Rate (Unit Session Percentage): Increasing the percentage of page visitors who buy.
- Organic Keyword Rankings: Moving target high-volume phrases into Top 10 organic positions.
- A/B Test Success Rate: Delivering measurable lifts via Amazon’s "Manage Your Experiments" tool.