Role & responsibilities

Parent Counselling & Admissions

- Counsel prospective parents regarding the school's curriculum, academic programmes, facilities, fee structure, and admission process.
- Understand each family's requirements and recommend the most suitable grade and curriculum.
- Conduct school tours and presentations for prospective parents.
- Address parent queries professionally via walk-ins, phone calls, email, WhatsApp, and virtual meetings.
- Build trust and maintain long-term relationships with prospective families.

Lead Management
- Manage enquiries received through the website, social media, referrals, events, and walk-ins.
- Follow up consistently with prospective parents to maximize admissions conversion.
- Maintain accurate records of all enquiries, follow-ups, and admissions using the CRM/ERP system.
- Ensure timely communication throughout the admission lifecycle.

Admissions Process
- Guide parents through documentation and application procedures.
- Verify admission documents for completeness and accuracy.
- Coordinate assessments, interviews, and admission formalities.
- Ensure a smooth onboarding experience for newly admitted families.

Business Development & Outreach
- Participate in school open houses,



education fairs, community events, and promotional campaigns.
- Support marketing initiatives to generate admissions leads.
- Develop relationships with feeder schools, corporates, and community groups.
- Represent the school positively during all external engagements.

Reporting & Administration
- Prepare daily, weekly, and monthly admissions reports.
- Monitor admissions pipeline and conversion ratios.
- Maintain confidential student records in accordance with school policies.
- Provide regular updates on enquiry status, admissions achieved, and pending conversions.

Preferred candidate profile

- Excellent verbal and written English communication.
- Robust counselling and relationship-building skills.
- Customer-centric approach.
- Sales orientation with the ability to achieve admissions targets.
- Excellent presentation and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Good organizational and multitasking skills.
- High attention to detail.
- Proficiency in MS Office and CRM/ERP systems.
- Ability to work independently and collaboratively.

📌 Admission Counsellor (Coimbatore)
🏢 Gems Education Holdco
📍 Coimbatore