Major Roles and Responsibilities: As a Senior Copywriter, you will act as a driving creative force, crafting high-impact narratives that seamlessly cross the boundaries of traditional mainline advertising and digital experiences. Your work will be essential to ensure brand consistency, creative excellence, and effective communication across all consumer touchpoints. The ideal candidate will be a conceptual thinker with a passion for words and a customer-oriented approach. Specifically, you will be responsible for the following: Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches, categorizing them into specific creative buckets spanning mainline (TVC scripts, print, OOH, radio) and digital executions. Consume a diverse range of media and literature to craft effective, creative, and engaging copy delivering compelling long-form copy (manifestos, articles) alongside punchy short-form copy (headlines, social media captions). Collaborate closely with the solutions, strategy, and