Job Location - Delhi NCR Our client is a rapidlygrowing grocery tech startup in India, aiming to revolutionise thegrocery shopping experience with innovative technology solutions.They are seeking a dynamic and strategic leader to drive businessdevelopment, marketing, growth, and operations. KeyResponsibilities: Product and Category Management: Scrutinizeexisting purchase data to determine category-wise margins. Plan andimplement strategies to increase the margin contribution of privatelabels. Coordinate with OEMs for private label products, settingtargets for product launches and monitoring progress over threebilling cycles. Optimize procurement of own brand and FMCGcategories to reduce costs and increase margins by at least 5%.Pricing and Promotions: Optimize pricing strategies to maximizeprofit without compromising sales. Design and coordinatepromotional schemes and offers, ensuring they align with marketdemand and enhance margin benefits. Revenue Streams: Review andrevise franchise models for optimized performance. Identify anddevelop new revenue streams including B2B partnerships, privatelabel distribution, and rental opportunities. Explore and suggestallied activities (e.g., laundry, test services, pharmacy) todiversify revenue. Plan and implement multi-store expansionstrategies. Marketing and Customer Engagement: Develop andimplement loyalty programs to increase Average Bill Value (ABV).Analyze and refine store planograms to focus on high-margin SKUs,aiming for a 30% increase in top-line sales. Execute strategies toincrease gross margins by 5-7% within three billing cycles. Overseerebranding efforts, including signage, shelf talkers, andpromotional sales. Data, MIS, and Analytics:



Implement and maintainan MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.Develop key metrics (e.g., per sqft sales, retention rate) formanagement and investor reporting. Review and standardize uniteconomics, fund flow, and business plans to support scalingefforts. Customer Analytics and Experience: Utilize RFM (Recency,Frequency, Monetary) and MBA (Market Basket Analysis) to enhancecustomer retention and increase ABV. Implement affinity marketingstrategies and personalized offers based on customer data.Standardize customer touchpoints and experiences across bothoffline and online channels. Forecasting and Inventory Management:Analyze the impact of different marketing and pricing initiativeson sales. Develop a balanced product and brand mix tailored to eachstore location. Implement effective inventory management strategiesto minimize out-of-stock situations and reduce inventory aging.Competitive Analysis and Strategic Positioning: Conduct regularcompetitive analysis to benchmark best practices and identify areasof improvement. Define and promote the company’s Unique SellingProposition (USP) to ensure brand success and scalability. Skillsand Qualifications: Solid background in retail operations andgrowth strategy with experience in new-age FMCG retail companiesExperience in product and category management, with a focus on D2CBrand connects and private labels. Proficient in data analysis,customer analytics, and financial forecasting with knowledge ofExcel and Financial Models. Ability to design and implementeffective pricing, marketing, and revenue strategies. Leadershipskills to manage multi-store operations and cross-functional teams.Strategic thinking and problem-solving capabilities

📌 Head – Growth and Operations (Mumbai)
🏢 Bridge Et Al.
📍 Mumbai