About the Role:

We're looking for a sharp, execution-focused Growth Marketing Specialist to own and scale our organic presence. You'll build brand awareness through YouTube, SEO, AEO, and community platforms, actively manage and improve Masai's online reputation, and identify current organic channels that can work as lead magnets for the business. The role spans both our internal YouTube channel and the broader YouTube ecosystem, where you'll curate and activate influencer-led narratives that shape brand perception. This is a high-ownership role where your work directly shapes what people see when they search for us, and how they feel about what they find.

Key Responsibilities:

YouTube: Internal Channel Management

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Own end-to-end management of Masai's YouTube channel: content calendar, publishing cadence, thumbnails, titles, metadata, and channel growth metrics

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Curate and develop long-form video strategy, working with in-house presenters and production teams to script, plan, and optimize content for watch time, retention, and brand recall

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Track channel performance and connect video content to brand awareness and perception outcomes

YouTube: Influencer Activation & ORM

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Curate and execute an influencer activation plan on YouTube, identifying creators whose audiences overlap with our target learners

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Brief, script, and coordinate with influencers to produce authentic content that builds positive brand narratives and addresses common objections or misconceptions

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Use influencer content strategically as an ORM lever, ensuring that YouTube search results for brand and category queries surface credible, balanced perspectives

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Manage the influencer pipeline end to end: outreach, negotiation support, script alignment, publishing coordination, and performance tracking

Brand Awareness: SEO, AEO & Organic Visibility

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Execute SEO and AEO (Answer Engine Optimization) strategies that grow brand visibility across Google SERPs and AI-driven answer surfaces (ChatG

📌 Marketing Specialist (Bengaluru)
🏢 Masai
📍 Bengaluru