Position: Global Marketing Manager

Location: Bangalore

Job Purpose
- The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats Footwear
- Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform

Key Responsibilities

Global Strategy & Planning‌
- Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.
- Identify industry trends, technological advancements, and ‌market insights‌ (e.g., consumer behavior, competitive landscape) to inform strategy updates.

Product Marketing & GTM‌
- Lead‌ product marketing initiatives, ‌managing‌ the development and execution of ‌GTM (Go-to-Market)‌ strategies for recent product launches and market expansion.
- Drive product positioning, messaging, and competitive analysis to ensure successful market entry and adoption.

‌Social media & Email Marketing‌




- Execute social media strategies in authentic "social media language," delivering cross-channel integrated campaigns.
- Lead creative, media, and content teams to optimize campaign performance, tracking key metrics (CTR, open rates, etc.).

Exhibition & Event Marketing‌
- Plan and execute global exhibition and event strategies to showcase Coats products and innovations.
- Coordinate booth design, interactive experiences, and live demonstrations to engage attendees and generate leads.
- Collaborate with sales and product teams to ensure event success and alignment with business objectives.

Measurement & Report‌
- Track and analyze key performance metrics (e.g., CTR, open rates, conversion rates) across all marketing campaigns.
- Produce regular performance reports to evaluate campaign effectiveness and guide strategic adjustments.
- Use data insights to optimize future campaigns and enhance overall marketing ROI.

Education, Qualifications and Experience:

Essential:
- At least 5-6 y

📌 Marketing Manager Footwear (Bengaluru)
🏢 Coats Group
📍 Bengaluru