Work Location: Indiranagar Bangalore

working hours- 10am to 7pm Monday to friday (Work from Office) & Saturday - 10am to 3pm (Work from Home)

ROLE OVERVIEW

Position Name: Email Marketing Specialist B2B SaaS

Experience : 1-5 Years

We are looking for a passionate, creative, and data-driven Email Marketing Specialist who can craft compelling email campaigns that engage prospects, nurture leads, and generate qualified business opportunities.

The ideal candidate should have solid content writing skills, understand B2B SaaS buyer journeys, and be passionate about experimenting with new email strategies to improve engagement and conversions.

EXCITED ABOUT YOUR TASKS?

Email Marketing

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Plan and execute email marketing campaigns targeting HR Leaders, CHROs, Talent Acquisition Heads, Recruiters, and Business Leaders.

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Build multi-touch email nurture journeys for inbound and outbound campaigns.

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Segment audiences for personalized communication.

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Monitor email deliverability, open rates, CTR, and campaign performance.

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Perform A/B testing on subject lines, messaging, CTAs,



and email formats.

Content Creation

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Create engaging email copies that generate curiosity and drive action.

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Develop newsletters, customer success stories, product announcements, and thought leadership emails.

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Repurpose blogs, case studies, webinars, and industry reports into email campaigns.

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Work closely with Product, Sales, and Marketing teams to create impactful messaging.

Lead Generation

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Execute cold email outreach campaigns to enterprise prospects.

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Generate Marketing Qualified Leads (MQLs) through strategic email campaigns.

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Build automated lead nurturing workflows.

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Work closely with SDRs and Sales teams to improve conversion rates.

Campaign Analytics

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Track campaign performance and optimize based on data.

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Analyze Open Rates ,Click Through Rates ,Reply Rates,Bounce Rates,Lead Conversion ,Pipeline Contribution

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Share weekly campaign performance reports.

Ma

📌 Email Marketing SpecialistB SaaS (Bengaluru)
🏢 Zealant Consulting Group
📍 Bengaluru