We are seeking a creative, analytical, and results-oriented Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to enhance brand visibility, generate quality leads, increase website traffic, and improve customer engagement across various digital channels.

Key Responsibilities

Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize online marketing campaigns across multiple digital platforms.
- Monitor industry trends, competitor activities, and emerging digital technologies.

Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blogs for search engines.
- Improve website rankings through on-page and off-page SEO techniques.
- Perform technical SEO audits and coordinate with developers for improvements.

Search Engine Marketing (SEM)
- Create, manage, and optimize Google Ads campaigns.




- Monitor campaign performance, CTR, CPC, CPA, and ROI.
- Manage campaign budgets efficiently to maximize conversions.

Social Media Marketing
- Plan and execute campaigns across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Develop engaging social media content calendars.
- Monitor audience engagement and respond to customer inquiries.
- Track social media performance using analytics tools.

Content Marketing
- Create compelling marketing content including blogs, articles, social media posts, email campaigns, and website copy.
- Coordinate with graphic designers and video editors for creative assets.
- Ensure brand consistency across all digital platforms.

Email Marketing
- Design and execute email marketing campaigns.
- Segment customer databases for targeted communication.
- Monitor open rates, click-through rates, and campaign performance.

Website Management
- Update website co

📌 Digital Marketing Executive (Kozhikode)
🏢 Avicen
📍 Kozhikode