Role Summary
We are looking for a strategic and digitally-savvy marketing professional to join the JioHotstar South Marketing team driving the next phase of growth across the South business. This role will work across Tamil, Telugu, Kannada and Malayalam markets, helping identify growth opportunities, shape marketing strategy and drive high-impact initiatives across the consumer funnel.

The ideal candidate combines solid marketing fundamentals with analytical rigor, digital-first thinking and the ability to influence stakeholders across functions. While this is an individual contributor role, it requires the ability to work through multiple teams and drive outcomes without direct reporting authority.

Key Responsibilities :
Strategic Marketing & Growth
- Identify growth opportunities across user lifecycle - acquisition, retention and engagement
- Analyze consumer behaviour, user journeys and audience cohorts to uncover opportunities to deepen engagement and grow Watch Time.
- Design and drive campaigns,



interventions and special projects that deliver measurable outcomes across markets and consumer segments.
- Build repeatable marketing frameworks that support long-term growth objectives.

Digital & Performance Marketing
- Hands-on experience in running and optimizing large-scale marketing campaigns across platforms such as Meta, Google and other digital ecosystems.
- Partner with platform marketing and media teams to unlock opportunities across acquisition, engagement and retention
- Stay ahead of evolving industry trends and best practices across performance marketing, social media and consumer engagement.
- Recommend and implement new approaches to improve marketing effectiveness, efficiency and ROI.

Data & Consumer Insights
- Leverage platform data, campaign metrics and consumer insights to drive both marketing and creative decisions-from audience targeting to messaging and content positioning.
- Drive a culture of experimentation through structured testing, i

📌 Senior Director (Bengaluru)
🏢 JioStar
📍 Bengaluru