Associate Director – Digital Ads (Internal) Strategy & Operations

About the Role
JioHotstar is looking for an Associate Director to lead the strategy, planning, execution, and optimization of our internal house ads and promo ecosystem across Sports, Entertainment, Live Events, Subscription, and Strategic Business Initiatives.

We are seeking a high-caliber professional with an exceptional pedigree to spearhead this critical internal growth engine.

This role will serve as the central owner for all on-platform promotional real estate, approaching house ads from a product, growth, and marketing perspective. Because these are internal promos, the primary objective is to maximize user engagement, content discovery, subscriber retention, and overall marketing objectives within the JioHotstar ecosystem. You will achieve this through the effective utilization of our internal ad inventory, audience intelligence, systems thinking, and AI-based tools.

The role requires a strong blend of strategic thinking, analytical rigor, operational excellence, stakeholder management, and people leadership,



working closely at the intersection of Product, AdTech, Analytics, Content Marketing, and Programming teams.

Key Responsibilities
- House Ads Strategy & Ecosystem Ownership
- Own the end-to-end house ads and internal promo charter across the JioHotstar platform for Sports, Entertainment, Subscription, and business-wide priorities.
- Act as the primary owner for how on-platform ad real estate (e.g., mastheads, pre-rolls, mid-rolls, banners) is utilized to drive user engagement, content viewership, and subscriber retention.
- Define and evolve the house ads roadmap, leveraging systems thinking and AI-based tools to identify current opportunities to improve promo effectiveness, targeting, and platform impact.
- Go-To-Market Strategy & Promo Inventory Planning
- Lead the on-platform GTM strategy and promo planning for marquee content launches, sports tournaments, live events, and strategic i

📌 Associate Director (Mumbai)
🏢 JioStar
📍 Mumbai