Job Description – Field Sales Executive / Business Development Executive (EdTech)

Department: Sales & Business Development

Industry: EdTech / Medical Education

Employment Type: Full-Time

Job Location: [City/Multiple Locations]

Experience: 1–4 Years

About the Role

We are looking for an energetic and target-oriented Field Sales Executive / Business Development Executive to drive student enrolments and revenue growth for our EdTech programs.

The ideal candidate should have prior experience in field sales, B2C sales, student counselling, lead conversion, or business development, preferably within the medical education or EdTech industry.

The candidate will be responsible for engaging with students, understanding their academic requirements, explaining our courses, generating leads, and converting prospects into paid enrolments.

Key Responsibilities

- Generate leads through field visits, college visits, student interactions, events, seminars, and local outreach activities.
- Meet medical students and doctors/professionals to understand their learning requirements.
- Counsel students regarding available courses, batches, subscriptions, pricing, and offers.
- Convert qualified leads into paid enrolments and consistently achieve monthly sales targets.
- Build strong relationships with students, colleges, coaching centres, student communities, and other relevant stakeholders.
- Conduct product/course demonstrations and explain the benefits and USPs of our programs.
- Follow up with leads through calls, WhatsApp, and in-person meetings.
- Maintain accurate records of leads,



follow-ups, conversions, and sales activities in the CRM.
- Track competitor activities, pricing, offers, and market trends.
- Participate in educational events, conferences, college activities, promotional campaigns, and exhibitions.
- Work closely with the marketing and inside-sales teams to improve lead generation and conversion.
- Provide regular reports on daily visits, leads generated, follow-ups, and sales.
- Identify recent market opportunities and expand the company’s presence in assigned territories.

Candidate Requirements

- 1–4 years of experience in sales/business development, preferably in EdTech.
- Candidates from Marrow, PrepLadder, Cerebellum, DAMS, PW, Unacademy, or similar EdTech/medical education companies will be preferred.
- Experience in B2C sales and student counselling is highly desirable.sometimes B2B as well.
- Strong communication, convincing, negotiation, and interpersonal skills.
- Comfortable with field visits and meeting students personally.
- Strong target orientation and ability to work in a sales-driven environment.
- Ability to independently manage a territory and sales pipeline.
- Basic knowledge of CRM tools, Google Sheets/Excel,



and WhatsApp Business.
- Willingness to travel locally for college visits, student meetings, events, and promotional activities.
- A bachelor’s degree is preferred.

Key Performance Indicators (KPIs)

- Monthly revenue/sales target achievement
- Number of leads generated
- Lead-to-enrolment conversion rate
- Number of student/college visits
- Follow-up effectiveness
- Current student enrolments
- Revenue generated from assigned territory
- CRM and reporting compliance

Preferred Candidate Profile

We are particularly interested in candidates who have:

- Worked in medical EdTech sales
- Sold NEET-PG / INI-CET / FMGE / medical education courses
- Existing understanding of the medical student market
- Experience handling student counselling and objections
- Proven track record of achieving sales targets
- Experience working in field sales across colleges, medical institutions, or student communities

Compensation

Salary: ₹[30000– 50000] per month + Performance Incentives

Extra benefits:

- Attractive sales incentives
- Travel/field allowance, as applicable
- Performance-based growth opportunities
- Opportunity to work with a growing EdTech organization

Ideal Candidate

We are looking for someone who is highly driven, confident, persuasive, comfortable meeting students face-to-face, and motivated by targets and incentives. Candidates who understand the medical EdTech ecosystem and have an established network among medical students will have an added advantage.

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