We are looking for a Performance Marketing Strategist with 3-4 years of experience to design execute and optimize performance-driven campaigns across multiple platforms This role is ideal for someone who has moved beyond basic campaign management and wants to own strategy end-to-end while staying hands-on with execution If you are passionate about driving results for clients and internal brands through effective ad campaigns staying abreast of industry updates and leveraging data to optimise performance this role offers an exciting opportunity to make an impact in the digital advertising space Responsibilities Campaign Strategy Execution Plan and execute paid campaigns across Google Ads Meta Ads Snapchat TikTok LinkedIn and YouTube Define full-funnel approaches awareness consideration conversion and align them with client objectives Create and optimise ad copies targeting strategies and landing page recommendations Run A B tests for creatives copy and landing pages to improve conversions Performance Analysis Optimisation Track KPIs such as CTR CPC CVR CPL ROAS and CAC Identify performance bottlenecks and recommend tactical adjustments Monitor budgets and ensure campaigns deliver measurable ROI Use insights to create performance dashboards and reports Client Engagement Communication Work directly with clients to understand business goals and translate them into campaign strategies Present campaign performance updates and explain optimisation plans in a explicit consultative manner Proactively suggest new opportunities for growth new platforms targeting methods or campaign structures Technical Setup Tracking Implement and manage tracking Pixels UTMs and attribution models Troubleshoot tracking issues across channels Ensure accuracy of reporting and alignment with client KPIs Requirements Must-Haves Bachelor s degree in Business Marketing or a related field 3-4 years of hands-on experience in performance marketing Google Ads Meta Ads mandatory Previous work in a creative digital agency environment Proven success in running campaigns across the full funnel awareness conversion Strong analytical skills with the ability to interpret data into insights Experience with GA4 Ads Manager Google Ads Looker Studio Good understanding of lead generation ROAS CAC and funnel metrics Ability to work independently as an individual contributor while managing multiple clients projects Soft Skills Strong communication and presentation skills Problem-solving mindset and proactive approach Ability to balance strategy with hands-on execution Job Type Full-time Pay 25 000 00 - 40 000 00 per month Application Question s Do you have 3-4 years of hands-on experience in Performance Marketing Have you directly managed campaigns on both Google Ads and Meta Ads Have you previously worked in a digital or creative agency environment Have you directly managed campaigns on Google Ads Meta Ads AND at least one more platform LinkedIn YouTube TikTok or Snapchat Do you have experience with performance tracking and analytics tools e g GA4 Looker Studio UTMs Pixels Work Location In person

📌 Performance Marketing Strategist. (Kerala)
🏢 World Happiness Code
📍 Kerala