Role Overview As a Performance Marketing Specialist you will be responsible for planning executing optimizing and reporting paid campaigns across digital platforms such as Google Ads Meta Facebook Instagram and others The goal is to drive qualified leads for our core services home inspection waterproofing civil works and interior solutions while ensuring ROI-positive ad spends and growing brand visibility Key Responsibilities Paid Campaign Management Plan create and optimize paid campaigns on Meta Google YouTube and other relevant platforms Define campaign structures audience targeting creatives and bidding strategies Performance Tracking Analytics Track KPIs including CAC CPL ROAS CTR and conversion rates Use tools like Google Analytics Meta Ads Manager and CRM to monitor performance and refine strategies Audience Funnel Optimization Build and iterate full-funnel marketing flows for cold warm and hot leads Retarget and nurture leads using remarketing and automation A B Testing Experimentation Run structured tests on creatives copy targeting and landing pages Collaborate with content and design teams to develop high-performing ad assets Lead Quality Management Work closely with the sales and operations teams to ensure lead quality Monitor cost per quality lead and identify opportunities to scale high-performing campaigns Market Insights Strategy Keep up with trends in performance marketing competitor ads and industry benchmarks Contribute insights for demand generation and brand positioning in the market Key Performance Indicators KPIs Cost Per Lead CPL within target Return on Ad Spend ROAS of qualified leads generated Lead-to-conversion ratio contribution Campaign CTR and CVR Ad quality score and relevance metrics Required Skills Qualifications 2-4 years of hands-on experience with Google Meta Ads Strong understanding of digital funnels A B testing and lead generation strategies Proficiency in tools like Google Ads Facebook Ads Manager Google Analytics Tag Manager and Excel Experience in running hyperlocal campaigns is a plus Excellent analytical and reporting skills Experience with real estate home services or construction industry marketing is a strong advantage What You ll Get Opportunity to shape the performance marketing engine of a fast-growing startup Dynamic and young team environment with direct access to leadership Transparent performance-based growth and appraisal system Job Type Full time Pay 25 000 00 - 42 732 35 per month Benefits Health insurance Schedule Day shift Supplemental Pay Performance bonus Experience PPC Campaign Management 1 year Required Work Location In person Expected Start Date 10 08 2025

📌 Digital Marketing Specialist (Maharashtra)
🏢 UrbanRoof Private
📍 Maharashtra