This role is for one of our clients Industry Staffing and Recruiting Seniority level Mid-Senior level Min Experience 3 years Location Remote India JobType full time We are looking for a proactive and data-driven Customer Loyalty Engagement Lead to drive repeat revenue foster long-term customer relationships and enhance engagement through lifecycle marketing initiatives In this role you will design implement and optimize customer journeys that turn first-time buyers into loyal brand advocates leveraging CRM systems automation and personalized communication across multiple channels Key ResponsibilitiesCustomer Retention Loyalty Programs Develop and execute strategies to increase repeat purchases customer lifetime value and overall engagement Design loyalty membership win-back milestone and VIP campaigns to strengthen customer retention Own cross-channel retention programs across email SMS WhatsApp and push notifications ensuring seamless customer experiences CRM Campaign Planning Execution Lead end-to-end CRM campaign execution including audience segmentation content creation testing and performance optimization Maintain brand consistency in messaging tone and creative assets across all communication channels Implement automation workflows to enhance personalization targeting and campaign efficiency Data Analysis Insights Track key retention metrics such as cohort performance repeat purchase rates SKU retention and funnel conversion rates Use data-driven insights to refine retention strategies optimize campaigns and reduce customer churn Perform A B testing on subject lines content formats and flows to improve engagement and conversion outcomes Revenue Growth Ownership Expand CRM audiences while driving measurable retention revenue outcomes Collaborate with marketing product and sales teams to identify opportunities for upsell cross-sell and reactivation campaigns Monitor and report on performance against retention goals and provide actionable recommendations for continuous improvement Requirements 3-5 years of experience in CRM lifecycle marketing retention strategy or similar roles ideally in D2C eCommerce or subscription businesses Hands-on expertise with CRM tools like Klaviyo HubSpot or equivalent including automation and campaign orchestration Strong analytical and data interpretation skills with experience in segmentation cohort analysis and funnel optimization Ability to design compelling campaigns combining strategic insight with creative storytelling Excellent project management skills and experience in coordinating multi-channel campaigns Preferred Experience Exposure to skincare beauty wellness or lifestyle brands Familiarity with AI-driven personalization and retention tools Core Skills Customer Retention Lifecycle Marketing Loyalty Programs Retention Strategy CRM Campaign Management Cohort Analysis Email SMS Marketing Customer Engagement We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us

📌 Customer Loyalty & Engagement Lead (India)
🏢 Weekday`
📍 India