Ready to build the future with AI At Genpact we don t just keep up with technology we set the pace AI and digital innovation are redefining industries and we re leading the charge Genpact s our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of what s possible this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at and on and We are inviting applications for the role of AM Digital Marketing Specialist In this role you will be an analytical creative energetic self-starter to work closely with customer s Business Partners Marketing Communication Leaders Field Marketing and Commercial teams to translate marketing strategies into performance tactics The role is a blend of analytical creative technical marketing skills The role supports the execution of programs through shared services resources including virtual events exhibits collateral sales tools includes a solid focus around digital communication platforms Responsibilities Email Programs Build test and execute retention and acquisition campaigns based off Field Marketing and Marketing Communication Leader briefings This Includes the creation of written content data analysis testing performance reporting and create learnings for optimisation of future programs Marketing Automation Tools Understanding of automation tools Marketo preferable to deliver data driven timely and relevant engagement points This includes the assistance in developing innovate new applications of the technology to support the marketing function Web Assist in developing creating and managing web content and analytics Customer Data Maintain the integrity and effectiveness of database Identify the best ways to reach segment and leveraging customer data for more effective campaigns Asset Management Marketing asset management including localisation of global content collateral within the SFDC libraries and GE compliance approval systems Collateral Assistance with the development and coordination of collateral sales tools including design production and distribution Vendors Third party vendor management for print design and logistics Scheduling Development and maintenance of Program annual calendar Qualifications we seek in you Minimum qualifications Bachelor s degree in marketing Digital Marketing Design Communications or related field Proven professional experience in digital marketing marketing communications or related field Strong analytical and process skills Knowledge of Adobe Marketing Cloud an advantage Working knowledge of CSS HTML and Salesforce com Preferred qualifications Strong attention to details Excellent communication and problem solving skills CSS HTML and Salesforce com Strong MS excel skills Advanced Excel VBA and MS Access Why join Genpact Lead AI-first transformation - Build and scale AI solutions that redefine industries Make an impact - Drive change for global enterprises and solve business challenges that matter Accelerate your career Gain hands-on experience world-class training mentorship and AI certifications to advance your skills Grow with the best - Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace Committed to ethical AI - Work in an environment where governance transparency and security are at the core of everything we build Thrive in a values-driven culture - Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140 000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters Up Let s build tomorrow together Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training