About Blindfold Trips Blindfold Trips is a category-defining travel company pioneering CeciTourism an emotion-led surprise-based travel philosophy where journeys are designed around trust psychology and personal transformation rather than destinations alone We exist to restore the sense of wonder to travel by removing decision fatigue and replacing predictability with meaning Every communication we put into the world must reflect this ethos measured confident premium and deeply human As we enter our launch and scale phase marketing at Blindfold Trips is not a function it is a custodian of trust brand integrity and long-term value creation Role Overview The Marketing Executive - Brand Stewardship Integrated Marketing Operations role is a senior individual-contributor position responsible for owning Blindfold Trips marketing governance coordination and execution oversight during the company s foundational growth phase For the initial phase the company has engaged an external full-service marketing agency to drive strategy formulation and execution This role will act as the internal brand authority ensuring that all outsourced marketing efforts are aligned with Blindfold Trips philosophy standards timelines and business objectives Over time this role will evolve into the architect and stabilizing force behind Blindfold Trips in-house marketing function supporting a structured transition from agency-led execution to an internally managed marketing ecosystem within 12 months of launch This position demands strategic maturity exceptional coordination capability and the judgment to represent the brand consistently across all touchpoints Requirements Core Responsibilities 1 Brand Stewardship Strategic Alignment Act as the internal guardian of the Blindfold Trips brand ensuring consistency across all communication channels and campaigns Translate the founder s vision CeciTourism philosophy and long-term brand positioning into clear actionable marketing direction Ensure that all marketing output reflects Blindfold Trips values of trust emotional depth discretion and premium experience Maintain strict adherence to brand voice visual identity messaging hierarchy and experiential storytelling principles 2 Agency Governance Marketing Operations Management Initial Phase Serve as the single point of accountability between Blindfold Trips and all outsourced marketing partners Coordinate end-to-end marketing operations including annual strategy planning quarterly roadmaps campaign calendars and execution timelines Review validate and approve agency deliverables across Brand strategy and positioning Digital and performance marketing Content and social media Influencer and partnership programs PR launch campaigns and special initiatives Monitor agency performance against defined KPIs budgets timelines and quality benchmarks Identify risks gaps or misalignment early and drive corrective action decisively 3 Integrated Campaign Oversight Execution Readiness Ensure marketing campaigns are operationally feasible and aligned with internal capabilities inventory and service readiness Coordinate closely with operations product finance and legal teams to align marketing commitments with execution realities Support launch campaigns brand announcements giveaways partnerships and community initiatives as required Ensure all promotional activities comply with internal policies legal frameworks and regulatory guidelines 4 Performance Intelligence Decision Support Review and interpret marketing performance reports across channels focusing on Brand health and sentiment Lead quality and conversion efficiency Customer acquisition cost vs lifetime value Convert data into insights that inform leadership decisions and future strategy refinement Present concise actionable updates to senior management and founders 5 Knowledge Capture In-House Capability Building Growth Phase Systematically document processes playbooks learnings and benchmarks from the agency-led phase Support the design of Blindfold Trips in-house marketing structure roles and capability roadmap Assist in onboarding and knowledge transfer to internal hires as the in-house team is built Gradually assume direct ownership of selected marketing functions as internal capacity increases 6 Contingency Special Projects Long-Term Support Support ad-hoc marketing requirements including crisis communication reputation management campaign pivots or rapid response initiatives Contribute to partnership evaluations co-branded initiatives and strategic collaborations Provide marketing inputs for investor decks corporate communications and long-term brand initiatives as required Qualifications Experience Education MBA in Marketing Brand Management Strategy or a related discipline from a reputed institution Professional Experience 2-5 years of progressive experience in marketing roles within Consumer lifestyle hospitality travel or premium service brands Demonstrated experience working with and managing external marketing agencies Exposure to brand launches scale-up phases or business transformation initiatives is strongly preferred Core Competencies Strong brand and strategic thinking with high execution discipline Excellent stakeholder management and communication skills Ability to evaluate marketing work critically without being execution-dependent Structured detail-oriented and process-driven Comfortable operating in ambiguity and high-ownership environments High emotional intelligence and sound judgment Benefits Who Will Thrive Here Calm under pressure and confident with last-minute changes Detail-oriented and highly responsible Emotionally intelligent and customer-centric Comfortable with ambiguity and surprise-based travel models Passionate about travel and experience design Why Join Blindfold Trips Work at the intersection of travel psychology and experience design High ownership role with real impact Prospect to grow with a globally expanding brand dynamic team 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