Digital Marketing Manager Reports To Managing Director MD Chief Executive Officer CEO Location Ahmedabad 1 Position Overview The Digital Marketing Manager is responsible for planning executing and managing all digital marketing strategies to enhance brand visibility generate leads increase website traffic and support overall business growth This role ensures effective management of online platforms social media content SEO SEM and digital campaigns 2 Key ResponsibilitiesA Digital Strategy Planning Develop and implement effective digital marketing strategies aligned with company goals Conduct market research competitor analysis and identify digital trends Prepare digital marketing budgets and monitor ROI B Website SEO Management Manage and optimize company websites for better performance UX and lead generation Improve organic search rankings through SEO strategies on-page off-page Coordinate website updates content uploads and technical improvements C Social Media Management Plan create and schedule engaging content across all social platforms Facebook LinkedIn Instagram YouTube etc Manage online reputation and community engagement Track metrics and optimize social media performance D Performance Marketing Plan and run paid campaigns Google Ads Meta Ads LinkedIn Ads etc Monitor campaign performance and optimize for best results Prepare weekly monthly performance dashboards E Content Creation Branding Coordinate with designers agencies and internal teams for content development Ensure brand consistency across all digital communication Prepare marketing collaterals blogs videos and creatives F Email Marketing Automation Run email marketing campaigns and newsletters Manage CRM tools and automate lead nurturing workflows G Analytics Reporting Use analytics tools Google Analytics Search Console Social Insights CRM dashboards Prepare reports capturing KPIs campaign performance and improvement recommendations H Coordination Collaboration Work closely with the sales team to drive qualified leads Coordinate with agencies media partners and external vendors Support events exhibitions and product launches digitally 3 Required Skills Competencies Strong knowledge of SEO SEM SMM Google Ads and analytics tools Hands-on experience in digital campaign management Creative thinking with robust communication skills Ability to manage multiple projects and meet deadlines Knowledge of graphic design basics Canva Photoshop is an added advantage Familiarity with CRM and automation tools like HubSpot Zoho Mailchimp etc 4 Qualification Experience Bachelor s degree in Marketing Digital Media Communications or related field 3-6 years of experience in digital marketing industry-specific experience preferred Certifications in Google Ads Analytics or Digital Marketing are beneficial 5 Key Performance Indicators KPIs Website traffic growth Lead generation conversion rate SEO ranking improvements Social media engagement Campaign ROI cost optimization Brand visibility and digital reach 6 Additional Requirements Ability to work independently and take ownership of digital initiatives Knowledge of the latest industry trends and technologies Strong analytical and problem-solving skills Job Types Full-time Permanent Pay 50 000 00 - 75 000 00 per month Work Location In person

📌 Digital Marketing Manager (Gujarat)
🏢 Pre Steel
📍 Gujarat