Wipro Limited NYSE WIT BSE 507685 NSE WIPRO is a leading technology services and consulting company focused on building innovative solutions that address clients most complex digital transformation needs Leveraging our holistic portfolio of capabilities in consulting design engineering and operations we help clients realize their boldest ambitions and build future-ready sustainable businesses With over 230 000 employees and business partners across 65 countries we deliver on the promise of helping our customers colleagues and communities thrive in an ever-changing world For additional information visit us at www wipro com Job Summary Job Title - Assistant Marketing Manager - Manufacturing Location - Bengaluru India About the role As Assistant Marketing Manager - Manufacturing you will strategize implement and manage integrated demand generation account-based marketing and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results You will work closely with senior manufacturing business account and sales leaders and a dream team of marketing experts to improve pipeline sales and revenue outcomes through digital-first marketing programs and tactics tailored to buyer s needs Demand Generation - Improve mindshare deal origination and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro s thought leadership case studies analyst accolades and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities Account-Based Marketing - Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipro s rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro s footprint within accounts Deal Pursuit Marketing - Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipro s solutions and improve client s preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes Experience working with senior business account and sales leaders to develop and execute programs is significant Equally important is the experience and proficiency integrating marketing channels including but not limited to website email social media social advocacy display ads retargeting and in-person and virtual events Experience working with Salesforce and Marketo or an equivalent is required Proficiency in effective communications both written and spoken is a must Responsibilities This is a business marketing role that requires the ability to initiate and hold conversations across levels within business account and sales teams as well as across levels within marketing and cross-functional teams It is also an individual contributor role where you will support the marketing head Your day-to-day work may include one or more of the following Collaborate with Sector Head and business teams to develop strategic marketing plans Execute demand generation and account-based marketing covering existing and new accounts Develop marketing plan contact list and contact database for target accounts Work with agencies and specialized teams to plan and execute marketing activities Deepen knowledge of industry market target accounts and competition Assess competition s marketing strategy and activities Generate manage and nurture leads in relation to target business outcomes Analyze data gain insights course correct and continuously improve results Team with deal pursuit teams to strategize win strategies and differentiate solutions Partner with specialists and agencies to develop engaging in-person and virtual events Interact and build a peer network within and outside the organization Maintain project plans track execution across teams report status analyze data and manage budget for the broader sector Experience 6 to 8 years strategizing developing and executing demand generation account-based marketing and deal pursuit marketing campaigns in enterprise organizations Reinvent your world We are building a up-to-date Wipro We are an end-to-end digital transformation partner with the boldest ambitions To realize them we need people inspired by reinvention Of yourself your career and your skills We want to see the constant evolution of our business and our industry It has always been in our DNA - as the world around us changes so do we Join a business powered by purpose and a place that empowers you to design your own reinvention Come to Wipro Realize your ambitions Applications from people with disabilities are explicitly welcome