We are seeking a detail-oriented and data-driven Paid Media Executive Manager to join our dynamic marketing team The ideal candidate will have a passion for digital marketing a strong understanding of paid media strategies and the ability to analyze data to optimize campaign performance You will be responsible for managing paid advertising campaigns on platforms such as Google Ads Facebook Ads Instagram LinkedIn and other digital channels Key Responsibilities Campaign Management Plan create and manage paid media campaigns across various digital platforms Google Ads Facebook Ads Instagram LinkedIn etc Develop and implement effective ad strategies to meet business objectives Monitor and optimize campaigns to ensure high performance and return on investment ROI Performance Analysis Analyze campaign performance data and generate reports Identify trends and insights to improve campaign effectiveness Conduct A B testing to determine the best-performing ads and strategies Budget Management Manage and allocate budgets for paid media campaigns Ensure efficient spending and maximize the impact of the budget Collaboration Work closely with the marketing team to align paid media efforts with overall marketing strategies Collaborate with creative teams to develop compelling ad creatives and copy Market Research Conduct market and competitor research to stay updated on industry trends Identify new opportunities for growth and optimization Tools and Technology Utilize tools such as Google Analytics Google Tag Manager and other analytics platforms to track and measure campaign performance Stay updated with the latest trends and tools in paid media and digital marketing Qualifications 1-3 years of experience in managing paid media campaigns Proven experience with Google Ads Facebook Ads and other digital advertising platforms Experience in managing budgets and optimizing campaigns for maximum ROI Strong analytical skills and proficiency in data analysis Excellent understanding of digital marketing concepts and best practices Proficiency in using digital marketing tools such as Google Analytics Google Tag Manager SEMrush etc Solid written and verbal communication skills Ability to work independently and as part of a team Bonus Points Experience with specific channels relevant to our business e g list specific channels Knowledge of marketing automation tools Experience managing and optimizing large budgets Strong understanding of attribution modelling We Offer Competitive salary and benefits package Opportunity to work with a talented and passionate team Fast-paced and dynamic work environment with significant growth potential Chance to make a real impact on the company s success Please share your resume at charmi pinkskyhr com Location Andheri Mumbai Job Types Full-time Permanent Pay 30 000 00 - 50 000 00 per month Schedule Day shift Experience total work 1 year Preferred Work Location In person