Major R e s ponsib i li t i e s Create a strong and loyal community of local opinion leaders around metiers in India - cultivating and developing influential relationships Enhance strengthen and leverage local connections with print and online media to pitch story ideas interviews with Hermes spokespeople and creative talents product photo shoots editorials etc Evolve and expand media database to niche platforms in specific categories like art culture design beauty with a focus on digital Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media Press inventory purchases twice a year in line with metiers strategy and local market trends Measure performance of each activity and event Work closely with the Communications Director to determine KPIs for PR initiatives Liaise with the International Press Team for interviews editorial content and press releases Liaise with external and internal partners to create documentation for all Communications related expenses P r ess Management S uper v i s e th e a genc y i n c har g e o f Pr e s s t r a c k i n g o f al l re le v ant media daily In charge of ordering and distributing press editions p r e s s k i t s and other relevant PR material An sw er s loc a l pr es s req u es t s as we ll a s pres s q u e r ies f rom HQ Track industry news and competition and share monthly updates with Communications Director Pr e s s Sh o w ro o m M a n a ge me nt Responsible for or g a n i z ing a nd m a i nta i ning p re ss stock Monitor and co-ordinate so urc i n g requests for editorial shoots with key titles Maintain a tracking system of all sourcing requests with Communications Co-ordinator Responsible for conducting rout i ne p r ess s t ock i nvent ory Requirements Qualifications 6 years experience in luxury or lifestyle PR Strong media and influencer relationships in India Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermes reaches top positions in local rankings Passionate about story telling Positive organizational and time management skills Attention to detail Critical thinker and analytical problem solver

📌 Senior Pr Executive (Mumbai)
🏢 Hermès
📍 Mumbai