Role & Responsibilities

Campaign Oversight & Execution:

- Digital Campaign Management
- Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies
- Establish pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc.
- Design campaign briefs for the agencies
- Inform on micro-targeting and personalization of campaigns
- Co-create (with agency) A/B test plan & targets based on benchmarks
- Drive a KPI-driven approach in all digital marketing campaigns
- Coordinate with agency for creatives & media buying
- Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.)

Agency Collaboration:

- Work closely with external agencies to provide feedback on campaign strategies, assets, and performance
- Ensure campaigns are executed as per agreed timelines, quality standards, and objectives

Approval Management:





- Oversee the approval process for all digital assets (content, creatives, etc.)
- Ensure that all necessary sign-offs are obtained on time from all department heads
- Communicate feedback promptly to agencies

Quick Turnaround & Timely Deliverables:

- Maintain an productive workflow by ensuring all assets and campaign materials are reviewed and approved quickly
- Ensure campaigns launch without delays

Brand & E-commerce Shoots:

- Coordinate brand and e-commerce shoots
- Ensure content aligns with marketing strategies and is ready for campaign use

Performance Monitoring & Reporting:

- Track and measure the performance of campaigns once live
- Work with agencies to gather insights and data
- Share regular updates with internal teams and stakeholders

📌 Digital Marketing Executive (Bengaluru)
🏢 VBeyond
📍 Bengaluru