Areas of Responsibility

Brand Management

- Advertising Campaign – Draft creative brief for the advt. agency, evaluate creative shared, gather feedback from internal stakeholders, liaise with agency, execute campaign basis a media plan
- Consumer/Reader Engagement – Involves a plethora of activities such as organizing panel discussions, awards ceremony, on-ground activities, national programmes such as Coordinate with event agency, print vendors, social media agency etc.
- Competition Analysis – Keep track of newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved
- Reader/Consumer Research – Carry out research via agencies (Nielsen, IMRB etc.) as well as independently to understand consumer trends and behaviour
- Edition Management – Work with regional teams to build readership and engagement for city editions. For example, a local event, panel discussion in Delhi, Pune etc.

Financial Management

- comfortable with numbers and excel, open to learn
- Independently analyse P&L;,



Revenue and Circulation on a monthly basis. Share findings with internal stakeholders. Identify areas to reduce costs, increase revenues.
- Liaise with other departments and work towards achieving cost and revenue objectives
- Creation of bi-monthly reports and presentations on the revenue, costs, competition and other elements for the product

Operations Management

- Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.
- Work towards gaining an in-depth understanding of the company's key functions
- This aspect involves a fair deal of co-ordination and follow-up with various depts

Sponsorship Initiatives

- Understand client/advertiser objectives and create sponsorship opportunities
- Create sponsorship proposals for existing and current programmes to drive revenues
- Liaise with sales team on a regular basis

📌 Brand Manager (English Newspaper) (Mumbai)
🏢 VBeyond
📍 Mumbai