Job Title: Zonal Sales Manager North
Industry: FMCG – Food Products
Product Categories: Edible Oil, Ready-to-Eat Products, Snacks, Pickles, Spices and Biscuits
Territory: Delhi NCR, Haryana and Punjab
Experience: 15–20 years in FMCG Sales, including at least 5 years in a Zonal Sales Manager, Regional Sales Manager or equivalent leadership role
Reporting To: National Sales Head / Business Head
Location: Delhi NCR
Employment Type: Full time

Role Purpose

We are looking for an experienced Zonal Sales Manager to lead sales and distribution operations across Delhi NCR, Haryana and Punjab. The incumbent will be responsible for achieving revenue and volume targets, strengthening the distributor and retailer network, expanding market coverage, and building sustainable growth across the company’s food FMCG portfolio.

The role will involve strategic planning, team leadership, channel development, distributor management, market expansion and close coordination with Marketing, Supply Chain, Finance and Senior Management. ZSM roles in FMCG commonly include zonal business planning, distribution expansion, team management, market intelligence and responsibility for revenue and profitability.michaelpage.co+2

Key Responsibilities

- Develop and implement the annual and monthly sales strategy for Delhi NCR, Haryana and Punjab.
- Achieve primary sales, secondary sales, revenue, volume, distribution and profitability targets for the assigned zone.
- Lead, guide and review the performance of the sales team, including RSMs, ASMs, Territory Sales Officers and sales representatives.
- Build, appoint and manage a strong distributor, super-stockist and retailer network across urban, semi-urban and rural markets.
- Expand product availability and numeric as well as weighted distribution across General Trade, Modern Trade, Institutional Sales, HoReCa and e-commerce channels.
- Identify new markets, towns, territories and business opportunities to improve market penetration.
- Develop go-to-market plans for existing products,



new product launches and regional market expansion.
- Ensure effective execution of trade schemes, consumer promotions, visibility initiatives, merchandising and brand-building activities.
- Monitor distributor productivity, stock levels, order servicing, inventory movement, returns and market hygiene.
- Maintain healthy business relationships with distributors, wholesalers, retailers, modern trade accounts and key customers.
- Review sales forecasts and coordinate with Supply Chain and Manufacturing teams to ensure product availability.
- Monitor outstanding payments, credit limits, collections and adherence to the company’s financial policies.
- Analyse market trends, competitor pricing, schemes, promotions, product launches and consumer preferences.
- Track sales performance through regular MIS, dashboards, beat plans, market visits and review meetings.
- Conduct regular market visits to assess distribution quality, product visibility, competitor activity and retailer feedback.
- Work with Marketing and Trade Marketing teams to improve brand visibility and category growth.
- Ensure adherence to company policies, sales processes, reporting systems and ethical business practices.
- Develop and retain a high-performing sales team through coaching, training, performance reviews and succession planning.
- Present zonal business reviews, forecasts, action plans and performance updates to senior management.

Key Performance Indicators

- Achievement of monthly, quarterly and annual sales targets.
- Primary and secondary sales growth.
- Revenue, volume and gross-margin growth.
- Numeric and weighted distribution.
- Distributor and outlet productivity.
- New distributor, retailer and market additions.
- Market share and category growth.
- Sales-team productivity and target achievement.
- Trade promotion effectiveness and return on investment.
- Stock availability and inventory control.
- Reduction in outstanding payments and timely collection.
- Reduction in returns, damages and expiry-related losses.
- Successful execution of new product launches.

📌 Zonal Sales Manager - North (Delhi)
🏢 Damyaa Pj Foods
📍 Delhi