Role & responsibilities

Key Responsibilities

* Plan, execute, and optimize digital advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).

* Monitor campaign performance and make data-driven optimizations to improve CTR, CPC, CPA, ROAS, and overall campaign effectiveness.

* Conduct audience research, keyword research, competitor analysis, and targeting strategy development.

* Create and manage ad copies, headlines, CTAs, and campaign creatives aligned with marketing objectives.

* Design engaging social media creatives, banners, videos, reels, and ad assets using Canva, AI design tools, and creative automation platforms.

* Utilize AI tools such as ChatGPT, Midjourney, Gemini, Canva AI, or similar platforms for content generation and creative ideation.

* Coordinate with the sales and business teams to understand campaign requirements and client objectives.

* Manage campaign budgets, bidding strategies, and pacing to maximize performance.

* Track, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools.

* Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.

* Stay updated with the latest trends, platform updates, AI tools,



and digital marketing best practices.

* Ensure timely campaign setup, monitoring, troubleshooting, and delivery of performance reports.

* Assist in managing social media content calendars and organic content publishing when required.

Required Skills

* Hands-on experience with Google Ads and Meta Ads Manager.

* Solid understanding of digital marketing metrics and performance optimization.

* Proficiency in Canva and AI-powered creative tools.

* Knowledge of Google Analytics, Tag Manager, and conversion tracking.

* Basic graphic design and video editing skills.

* Strong analytical and problem-solving abilities.

* Excellent communication and reporting skills.

* Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred candidate profile

Preferred Qualifications

* Bachelors degree in Marketing, Business, Communications, or a related field.

* 1–3 years of experience in Performance Marketing or Digital Marketing.

* Google Ads and Meta Blueprint certifications are a plus.

* Experience working with AI tools for content and creative production.

Thanks & Regards

HR Department

[email protected]

(phone hidden)

📌 Digital Marketing Executive in AN Pharmaceuticals Pvt Ltd (Noida)
🏢 AN Pharmaceuticals
📍 Noida