Role & responsibilities

- Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other emerging channels.
- Create and publish engaging content aligned with brand guidelines and campaign objectives.
- Develop monthly social media calendars in collaboration with marketing and business teams.
- Coordinate with designers, video editors, and content writers to execute campaigns effectively.
- Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
- Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
- Support the execution of organic and paid social media campaigns.
- Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
- Assist in influencer collaborations, employee advocacy initiatives, and partnership campaigns.
- Ensure consistency in brand voice and messaging across all social channels.




- Work with cross-functional teams to promote webinars, events, product launches, learner success stories, and thought leadership content.

Qualifications & Skills -

- Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
- 13 years of experience in social media management, digital marketing, or content marketing.
- Solid understanding of major social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Basic understanding of social media analytics and reporting.
- Familiarity with tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.
- Ability to manage multiple projects and adhere to deadlines in a fast-paced environment.
- Creative mindset with attention to detail and strong organizational skills.

📌 Social Media Associate (Bengaluru)
🏢 upGrad
📍 Bengaluru