Key Responsibilities

- Plan, create, and manage PPC campaigns across:

Google Search Ads

Google Display Ads

Performance Max Campaigns

YouTube Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

- Manage campaign budgets and optimize spending to maximize return on investment (ROI).
- Perform keyword research and competitor analysis.
- Create high-converting ad copies and work with designers to develop engaging creatives.
- Set up conversion tracking using:

Google Tag Manager

Google Analytics 4 (GA4)

Google Ads Conversion Tracking

Meta Pixel

LinkedIn Insight Tag

- Optimize campaigns based on:

CTR

CPC

CPA

ROAS

Conversion Rate

Quality Score

- Conduct A/B testing on:

Ad copy

Headlines

Landing pages

Audience segments

Bidding strategies

- Build and manage remarketing campaigns.
- Monitor daily campaign performance and resolve issues proactively.
- Prepare weekly and monthly performance reports with actionable insights.




- Collaborate with the SEO team to align paid and organic strategies.
- Work closely with Sales and Product Marketing to improve lead quality and conversion rates.
- Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates.

Required Skills

- Strong knowledge of Google Ads.
- Experience managing Meta Ads campaigns.
- Experience with LinkedIn Ads (preferred for B2B marketing).
- Good understanding of Google Analytics 4 (GA4).
- Experience with Google Tag Manager.
- Knowledge of conversion tracking and attribution.
- Robust analytical and reporting skills.
- Excellent understanding of keyword research and bidding strategies.
- Familiarity with landing page optimization.
- Strong Excel or Google Sheets skills.
- Good communication and collaboration skills.

📌 PPC Specialist (Pay-Per-Click Specialist) (Chennai)
🏢 AP Management Consultants
📍 Chennai