We are looking for an experienced PPC Specialist to manage and optimize advertising campaigns across Amazon, eBay, and Walmart for our private label brands. The ideal candidate has hands-on experience launching recent products on Amazon and driving sales growth through data-driven PPC strategy.
Key Responsibilities:
- Manage end-to-end PPC campaigns for Amazon Private Label (PL) brands, including new product launches
- Build and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Drive sales growth while improving ACoS and reducing wasted ad spend
- Conduct regular PPC audits to identify inefficiencies and optimization opportunities
- Use AI tools and automation to streamline campaign management (bid adjustments, dayparting, search term harvesting, etc.)
- Monitor and optimize campaigns using PPC tools such as Adtomic
- Manage and optimize PPC/advertising campaigns on eBay and Walmart in addition to Amazon
- Analyze search term reports,
keyword performance, and placement data to refine targeting
- Collaborate with the listing/content team to align PPC strategy with product positioning
- Provide regular performance reports and recommendations to management
Required Skills & Experience:
- 3+ years of experience managing PPC for Amazon Private Label brands
- Proven track record of launching products on Amazon and scaling them through PPC
- Strong knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display
- Deep understanding of ACoS, TACoS, wasted spend reduction, and bid optimization strategies
- Experience with PPC tools such as Adtomic (or similar, e.g., Helium 10, Perpetua)
- Familiarity with using AI tools/automation for campaign management
- Experience with eBay and Walmart advertising/PPC campaigns
- Ability to perform detailed PPC audits and translate findings into action plans
Preferred:
- Experience with industrial, lighting, or B2B product categories