Role Overview:

We are looking for a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. This is not a generalist role. You will be the bridge between our solutions and the market, deeply understanding our buyers (L&D; Heads, HR Leaders, C-suite etc), crafting messaging that resonates, and building the content and enablement engine that drives the pipeline.

Key Responsibilities:

1. Positioning & Messaging

Own and evolve the product positioning and messaging for our eLearning and Immersive Solutions portfolio

Develop buyer-persona-specific messaging

Differentiate Novac's solutions from competitors on the basis of outcomes and not just features

Build and maintain a messaging framework that sales, pre-sales, and content teams can execute from

2. Go-to-Market Execution

Plan and execute GTM campaigns for recent product/solution launches, capability expansions, and target market entry (India, ME, US)

Create campaign briefs, asset plans, and launch timelines coordinated across digital, content, and sales channels

Partner with sales to define ICP, build account-level entry points, and support outbound plays

Own the product marketing calendar and ensure consistent market presence throughout the year

3. Sales Enablement

Build and maintain a sales toolkit that includes objection-handling guides,



competitive intelligence briefs, and solution narratives

Train business development and pre-sales teams on messaging, positioning, and how to use marketing materials

Work with delivery and solution teams to translate technical capabilities into buyer-relevant language

4. Market & Competitive Intelligence

Track market trends in corporate learning, instructional design, and enterprise L&D; technology

Conduct regular competitive analysis across players in eLearning content development and immersive learning

Surface buyer insights through research, interviews, and win/loss analysis to continuously sharpen messaging

5. Content & Collateral

Create and manage core marketing assets: solution one-pagers, case studies, battle cards, proposal decks, and landing page copy

Develop thought leadership content such as blogs, whitepapers, LinkedIn posts, and webinar abstracts

Ensure all content reflects current solution capabilities and speaks to buyer pain points, not product features

6. Performance & Optimization

Define KPIs for product marketing activities and track contribution to pipeline and revenue

Measure content performance, campaign conversion, and sales tool adoption

Iterate on messaging and assets based on data and market feedback

📌 Product Marketing manager (Chennai)
🏢 NOVAC
📍 Chennai