Roles and Responsibilities;

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads, including Search, Shopping, Performance Max, and YouTube campaigns.
- Develop and implement SEO strategies to improve organic traffic and search rankings.
- Conduct keyword research and optimize product pages, collections, meta titles, descriptions, and content.
- Monitor and optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversions, and revenue.
- Manage and optimize Meta Pixel, Conversions API, GA4, and Google Tag Manager.
- Conduct regular A/B testing of ad creatives, audiences, copy, landing pages, and offers.
- Analyze campaign and website performance and identify opportunities for improvement.
- Plan and manage digital marketing budgets to achieve maximum ROI.
- Coordinate with the graphic design, content, and e-commerce teams for ad creatives and campaigns.
- Conduct competitor research and identify new marketing opportunities.
- Track website traffic, conversions,



customer acquisition, and overall marketing performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor SEO performance through Google Search Console and Google Analytics.
- Stay updated with the latest trends and changes in Meta Ads, Google Ads, SEO, and digital marketing.
- Continuously test new strategies to increase website sales, customer acquisition, and revenue.

Required Skills

- Hands-on experience with Meta Ads Manager
- Good knowledge of Google Ads
- Strong understanding of SEO
- Knowledge of GA4, Google Tag Manager & Meta Pixel
- Experience with e-commerce/D2C marketing
- Strong analytical and data interpretation skills
- Knowledge of ROAS, CAC, CPA, CTR, CPC, CPM and conversion rate
- Experience in A/B testing and campaign optimization
- Valuable communication and reporting skills

📌 Digital Marketing Specialist (Chennai)
🏢 COLORSSWAG
📍 Chennai