- Develop and implement effective marketing automation strategies to enhance customer engagement and retention.
- Analyze campaign performance using data analytics tools to optimize future campaigns.
- Create and manage automated email marketing campaigns to nurture leads and convert them into customers.
- Collaborate with the sales team to align marketing efforts with sales goals.
- Design and execute A/B testing experiments to improve campaign effectiveness.
- Monitor and report on key performance indicators (KPIs) such as conversion rates and customer lifetime value.
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