Travel and Tourism Industry

Conversion Rate Optimization (CRO)Manager
LOCATION : Gurgaon
EXPERIENCE : 3-5yrs
EMPLOYMENT TYPE :Full Time (Hybrid)

About the Business
A leading digital-rst experiential travel and tourism platform serving more than 2 million travellers
annually and operating at a 500 Cr+ revenue scale. Supported by a large partner ecosystem and a team
of 200+ professionals, the business is transforming how travellers discover, plan and book curated
experiences across India and international destinations.
The organisation believes that outstanding customer journeys are deliberately designed, continuously
improved and powered by data, creativity and empathy. Teams work with high ownership, speed and a
strong focus on measurable customer and business outcomes.
About the Role
The CRO Manager will improve the performance of digital properties by increasing conversion across
the customer journey. The role brings together analytics, experimentation, UX and marketing to identify
opportunities, run rigorous tests and implement initiatives that create measurable business growth.
The ideal candidate is highly analytical, understands experimentation methodology and can work
eectively with Marketing, Product, Design, Engineering and Sales.
Key Responsibilies
• Develop and execute a comprehensive CRO strategy for websites, landing pages and digital customer
journeys.
• Analyse user behaviour through web analytics, session recordings and heatmaps to identify friction and
optimization opportunities.
• Design,



prioritise and manage A/B and multivariate testing programmes.
• Create clear test hypotheses based on quantitative and qualitative data.
• Collaborate with UX/UI designers and developers to implement experiments and optimization initiatives.
• Monitor conversion rate, bounce rate, engagement, lead quality and revenue impact; report results and
recommended actions.
• Optimize end-to-end journeys across desktop and mobile experiences.
• Partner with Paid Media, SEO, Content and Product teams to maximise campaign and funnel performance.
• Build dashboards and communicate insights clearly to stakeholders.
• Maintain a prioritised testing roadmap and ensure experiments are statistically valid.
• Stay current with emerging CRO tools, industry developments and best practices.
Required Qualicaons
• Bachelors degree in Marketing, Business, Analytics, Computer Science or a related discipline.
• 35+ years of experience in CRO, Digital Marketing, Growth Marketing or Product Optimization.
• Strong understanding of web analytics, funnel analysis and experimentation methodologies.
• Hands-on exposure to GA4, Google Tag Manager, Microsoft Clarity, Hotjar, Optimizely, AB Tasty or
comparable tools.




Digital Growth & Customer Experience OpportunitiesDigital Growth & Customer Experience Opportunities

• Sound knowledge of UX principles and customer-journey optimization.
• Experience working with landing pages, lead-generation funnels or e-commerce websites.
• Strong analytical and problem-solving skills with excellent communication and stakeholder management.
• Working knowledge of HTML, CSS and JavaScript is an advantage.
Preferred Qualicatons
• Experience with Looker Studio, Tableau, Power BI or another data-visualisation platform.
• Familiarity with CRM platforms and marketing-automation tools.
• Experience optimizing B2B SaaS, D2C or e-commerce funnels.
• Google Analytics, CRO or Digital Marketing certication.
Key Performance Indicaors
• Improvement in website and landing-page conversion rates.
• Increase in qualied leads, bookings or sales.
• A/B test velocity, statistical quality and win rate.
• Reduction in bounce and exit rates.
• Revenue generated through optimization initiatives.
• Improvement in customer-journey and engagement metrics.
Wha¢ ¢he Role Oers
• Competitive compensation and a exible hybrid work environment.
• Continuous learning and professional-development opportunities.
• A collaborative, creative and data-led culture.
• The opportunity to make a visible and measurable impact on business growth.
Digital Growth & Customer Experience OpportunitiesDigital Growth & Customer Experience Opportunities

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