- Drive sales of cake mixes, bakery ingredients, dessert mixes, and other institutional products.
- Develop and manage distributor, HORECA, bakery, and B2B customer networks.
- Appoint current distributors and expand market coverage.
- Achieve monthly and annual sales targets.
- Build relationships with bakeries, hotels, cafs, cloud kitchens, and food manufacturers.
- Identify new business opportunities and key accounts.
- Conduct product demonstrations and customer visits.
- Monitor competitor activities and market trends.
- Coordinate with production and logistics to ensure timely order fulfillment.
- Track collections and maintain healthy receivables.
- Prepare sales reports and forecasts.
- Lead and mentor the sales team in the assigned territory.
Requirements
- 5+ years of FMCG/Bakery ingredient/B2B food sales experience.
- Strong network in HORECA, bakeries, and food manufacturing preferred.
- Excellent communication, negotiation, and relationship management skills.
- Willingness to travel extensively.