Job Description Position Overview
n We are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives
n within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand
n market presence.
n Roles & Responsibilities
n ● Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory
n ● Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams
n ● Achieve monthly, quarterly, and annual sales targets for the cafe segment
n ● Develop and execute territory-wise business development plans to grow market share
n ● Conduct regular client visits, product demonstrations, and negotiations
n ● Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support
n ● Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery
n ● Monitor competitor activity, market trends, and pricing within the cafe/HORECA space
n ● Maintain accurate records of client interactions,



sales pipeline, and forecasts (CRM/Excel)
n ● Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives
n ● Ensure high levels of customer satisfaction and repeat business through consistent engagement
n Required Skills & Experience
n ● 3–5 years of proven experience in cafe sales / HORECA / B2B field sales
n ● Solid existing network within cafes, coffee chains, restaurants, or food service outlets is a plus
n ● Excellent communication, negotiation, and relationship-building skills
n ● Self-motivated with a target-driven approach and strong ownership mindset
n ● Ability to travel extensively within the assigned territory
n ● Proficiency in MS Office/Excel; CRM tool experience preferred
n ● Basic understanding of the F&B;/coffee/beverage industry, pricing, and distribution dynamics
n Educational Qualification
n ● MBA/PGDM in Sales & Marketing.
n Key Competencies
n ● Territory & Account Management
n ● Consultative Selling
n ● Negotiation & Closing
n ● Market Intelligence
n ● Relationship Management
n ● Ownership & Accountability
n ilemjapan.com

📌 Business Development Executive (Sabarmati River)
🏢 ILEM JAPAN
📍 Sabarmati River