Job Summary

We are looking for a results-driven Senior Link Builder Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms.

You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth.

Key Responsibilities

Strategic Link Building & Acquisition

- Own end-to-end link acquisition campaigns from prospecting to placement.

- Identify high-value backlink opportunities aligned with client verticals and SEO strategy.

- Deliver consistent growth in referring domains and authority links while maintaining quality standards.

- Execute at pace while protecting link relevance and credibility.

Community & Platform-Based Authority Building

- Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities.

- Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic.

Content & Asset Promotion

- Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability.

- Suggest recent content angles that can naturally earn links.

Competitive & Gap Analysis





- Conduct backlink gap analysis to identify missed opportunities.

- Reverse-engineer competitor link strategies and build action plans to outperform them.

Performance Tracking & Reporting

- Maintain daily activity tracking and outreach pipelines.

- Report on acquired links, live placements, domain metrics, and impact.

- Continuously optimize approach for better conversion rates.

Process Ownership & Innovation

- Improve outreach efficiency through automation, tools, and new technologies.

- Stay updated on algorithm changes, spam risks, and evolving best practices.

Success Metrics

- Growth in quality backlinks and referring domains

- Outreach-to-placement conversion rate

- Speed and consistency of acquisition

- Authority and relevance of links secured

Skills & Requirements

- Strong expertise in modern link-building and digital PR strategies

- Proven experience managing blogger and publisher outreach

- Ability to secure placements across forums, communities, and UGC platforms

- Excellent written and verbal communication skills in English

- Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc.

- Strong research, negotiation, and relationship-building skills

- Highly organized, self-managed, and deadline-driven

- Comfortable working with web technologies and digital publishing workflows

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📌 Senior Link Builder Specialist (India)
🏢 Measure Marketing Results
📍 India