Job Description - Vice President (VP)
Role Title: VP - One Axis Cross-Sell Vertical (Fee Business)

Role Purpose
Lead the design, execution, and scaling of the One Axis Cross-Sell Vertical, driving fee income growth through structured cross-selling across subsidiaries and group entities

Key Responsibilities
Strategy & Business Build
. Define and implement the cross-sell strategy across subsidiaries (Axis Securities, Axis Finance, Pension Fund, Freecharge, etc.)
. Build a unified fee income engine leveraging insurance, investments, forex, and retirement products
. Translate resource productivity models and revenue projections into actionable business plans
Stakeholder Leadership
. Drive alignment with subsidiary units, business heads, and distribution leaders
. Establish governance forums and performance cadences
. Act as central point of ownership for cross-entity revenue delivery
Revenue & KPI Ownership
. Own delivery of fee income targets (LI, GI, RFR/RTFx, Investments & Retirement)
. Define KPIs by channel,



subsidiary, and product line
. Monitor productivity, conversion rates, and business mix
Cross-Sell Program Execution
. Institutionalize:
. Customer base mining and segmentation
. Assisted sales models across subsidiaries
. Digital cross-sell journeys embedded in platforms
. Ensure lead sharing frameworks and analytics-driven targeting
Governance & Risk Oversight
. Ensure adherence to regulatory guidelines, customer suitability, and conduct standards
. Establish monitoring mechanisms for mis-sell, quality, and persistency outcomes

Key Skills & Competencies
. Solid experience in fee income / TPP / insurance / investments
. Proven ability to drive cross-functional and cross-entity initiatives
. Strategic thinking + execution rigor
. Strong data-driven decision-making capability
. Senior stakeholder management

📌 RB - RP&F - Fees:One Axis Cross Sell - Lead (Mumbai)
🏢 Axis Bank
📍 Mumbai